[{"data":1,"prerenderedAt":398},["ShallowReactive",2],{"guide-instagram-ads-cost-malaysia":3},{"id":4,"title":5,"answer":6,"authorId":7,"body":8,"category":315,"ctaVariant":316,"description":317,"examples":318,"extension":319,"faqs":320,"heroImage":345,"intro":346,"meta":347,"navigation":349,"path":350,"publishedAt":351,"seo":352,"sources":353,"stats":374,"stem":396,"updatedAt":351,"__hash__":397},"blog\u002Fblog\u002Finstagram-ads-cost-malaysia.md","How Much Do Instagram Ads Cost in Malaysia?","There is no fixed Instagram ad price in Malaysia and no neutral source publishes a local CPM. Instagram is sold through the same real-time Meta auction as Facebook, so cost is set by competition for your audience, your objective, the season and your creative quality. The one hard local rule is tax: Malaysia's 8% service tax on foreign digital services (effective 1 March 2024) is added on top of your spend, so an RM1,000 budget is billed at RM1,080.","likit-sae-lee",{"type":9,"value":10,"toc":301},"minimark",[11,15,18,23,26,29,32,35,39,42,45,48,57,61,64,142,145,148,156,160,163,166,185,188,192,195,198,211,214,218,221,224,227,240,244,247,265,268,271,275,278,281,285,288,291,294,298],[12,13,14],"p",{},"If you searched for a straight ringgit price on Instagram ads in Malaysia, here is the honest answer up front: there isn't one, and no neutral third party publishes a Malaysia-specific Instagram cost figure you can trust. The local numbers you see floating around online almost always come from agency or ad-tool blogs estimating from their own accounts, not from a primary source. What you can plan around is how Instagram cost actually behaves, and one hard local rule you cannot ignore: Malaysia's 8% service tax on foreign digital services.",[12,16,17],{},"This guide does three things. It explains the mechanic that sets your price, an auction rather than a rate card. It uses dated global benchmarks, always labelled as US or global, to show how cost behaves so you have a directional sense of scale. And it translates all of that into a ringgit budgeting approach for a Malaysian advertiser, tax included. No invented local CPM, no false precision.",[19,20,22],"h2",{"id":21},"instagram-has-no-rate-card-it-has-an-auction","Instagram has no rate card, it has an auction",[12,24,25],{},"The single most important thing to understand is that Instagram does not sell ads at a fixed price. Every time someone could see an ad, Meta runs an auction in real time to decide which ad shows and what it costs. According to Meta's own Business Help Center, the winner is not simply the advertiser willing to pay the most. Meta ranks competing ads by total value, which combines three inputs: your bid, the estimated likelihood that the person takes the action you want (the estimated action rate), and the ad's quality and relevance.",[12,27,28],{},"It is worth sitting with what those three inputs mean in practice. Your bid is the amount you are willing to pay for a result, which you can set manually or let Meta manage. The estimated action rate is Meta's live prediction that a specific person will do what your campaign is optimised for, whether that is a click, a lead or a purchase. Ad quality is judged from signals like how people react to the creative, whether they hide it, and how relevant it looks for that audience. Only when all three are weighed together does an ad win the impression, which is why raw spending power alone does not guarantee cheap reach.",[12,30,31],{},"That third factor is why an ad with a lower bid can beat one with a higher bid. If your creative is more relevant to the person seeing it, Meta may show your ad and charge you less than a competitor who bid more but made a weaker ad. This is the mechanism that rewards good creative with cheaper impressions, and it is the same logic whether the ad appears on Facebook or Instagram.",[12,33,34],{},"Because there is no rate card, there is no honest way to state a flat \"Instagram costs RM X per thousand views in Malaysia.\" The price of any given impression is set by whoever is competing for that exact audience, in that exact moment, with that exact objective. Two businesses advertising to young professionals in Kuala Lumpur on the same afternoon can pay very different amounts, and both are correct.",[19,36,38],{"id":37},"instagram-and-facebook-share-one-auction","Instagram and Facebook share one auction",[12,40,41],{},"Instagram inventory is priced by the same Meta auction that prices Facebook. There is no separate Instagram pricing engine and no separate rate card. When you run a campaign, your ad can compete for placements across both platforms in one unified system.",[12,43,44],{},"This matters for a common myth. People often assume Instagram is simply more expensive than Facebook. As a fixed fact, that is not true. Neither placement carries a built-in premium set by Meta. What varies is demand. If, for a particular audience, many advertisers are chasing Instagram Reels slots, those impressions clear at a higher price. If Facebook Feed is more contested for that audience, it can cost more there instead. The auction, not a price list, decides.",[12,46,47],{},"Because it is one system, restricting yourself to Instagram-only placements does not automatically buy you better performance. It simply removes Facebook inventory from the pool the auction can choose from, which can make delivery more expensive when Instagram demand for your audience happens to be high. Letting the system draw from every eligible surface gives it more chances to find a cheap, relevant impression that meets your objective, and it is the reason automatic placements are the default recommendation for most advertisers who do not have a specific creative reason to split.",[12,49,50,51,56],{},"The practical takeaway is that you should not budget on the assumption \"Instagram equals pricier.\" Let the auction find the cheapest qualifying impressions across placements, or test deliberately if you have a strategic reason to favour one surface. If you want a fuller treatment of the platform-wide cost picture, our guide to ",[52,53,55],"a",{"href":54},"\u002Fblog\u002Ffacebook-ads-cost-malaysia","Facebook ads cost in Malaysia"," covers the shared auction from the Facebook angle, and the two pages are best read together.",[19,58,60],{"id":59},"what-drives-your-instagram-cost","What drives your Instagram cost",[12,62,63],{},"Because it is one auction, your Instagram cost is driven by a handful of factors you can actually reason about:",[65,66,67,83],"table",{},[68,69,70],"thead",{},[71,72,73,77,80],"tr",{},[74,75,76],"th",{},"Cost driver",[74,78,79],{},"What it does",[74,81,82],{},"Your control",[84,85,86,98,109,120,131],"tbody",{},[71,87,88,92,95],{},[89,90,91],"td",{},"Competition for your audience",[89,93,94],{},"More advertisers chasing the same people pushes prices up",[89,96,97],{},"Indirect, via targeting choices",[71,99,100,103,106],{},[89,101,102],{},"Objective",[89,104,105],{},"Awareness, traffic, leads and sales price differently",[89,107,108],{},"High, you choose it",[71,110,111,114,117],{},[89,112,113],{},"Season",[89,115,116],{},"Festive and peak-retail periods raise demand",[89,118,119],{},"Partial, via timing",[71,121,122,125,128],{},[89,123,124],{},"Creative quality and relevance",[89,126,127],{},"Higher relevance can win cheaper impressions",[89,129,130],{},"High, you make the ad",[71,132,133,136,139],{},[89,134,135],{},"Budget and pacing",[89,137,138],{},"How fast you spend affects delivery and learning",[89,140,141],{},"High",[12,143,144],{},"Notice that \"Instagram being expensive\" is not on the list. Cost is a function of these levers, not a property of the platform. Objective is one of the biggest: an awareness campaign optimised for reach behaves very differently from a leads campaign optimised for form fills, and the two will not clear at the same cost per result. A campaign asking someone to hand over a phone number is a heavier ask than one asking for a tap, so it costs more per action almost everywhere in the world, Malaysia included.",[12,146,147],{},"Audience overlap and size matter too. Narrow, highly contested audiences, such as affluent shoppers in the Klang Valley during a sale period, attract more bidders, and the auction reflects that with higher clearing prices. Broader audiences give the system more room to find cheaper impressions. None of this is unique to Instagram; it is simply how a real-time auction responds to supply and demand.",[12,149,150,151,155],{},"Season deserves a closer look because the Malaysian calendar has predictable spikes. In the run-up to Hari Raya, the year-end holiday period, and the big e-commerce sale dates like 11.11 and 12.12, retail advertisers flood the auction, and the extra competition pushes clearing prices up for everyone bidding for the same shoppers. If your offer is not tied to those moments, running in the quieter stretches between them can stretch the same ringgit further. If your offer is seasonal, plan for costs to rise and budget for it rather than being surprised. If you are unsure how much to commit before you know your numbers, our guide on ",[52,152,154],{"href":153},"\u002Fblog\u002Ffacebook-ad-budget-how-much","how much to spend on Facebook ads"," walks through sizing a budget from the objective down.",[19,157,159],{"id":158},"global-benchmarks-honestly-labelled","Global benchmarks, honestly labelled",[12,161,162],{},"Since no neutral source publishes a Malaysian Instagram CPM, the best available reference points are dated US and global benchmarks. Treat them as directional, showing how cost behaves and roughly what scale to expect, not as ringgit prices.",[12,164,165],{},"The most current dated dataset is WordStream's 2025 Facebook and Meta ads benchmarks, published on 15 September 2025 and covering the period from 1 April 2024 to 30 June 2025. It is built from 554 traffic campaigns and 726 leads campaigns. Across all industries it reports:",[167,168,169,173,176,179,182],"ul",{},[170,171,172],"li",{},"Average cost per click of about $0.70 (US dollars) for traffic campaigns",[170,174,175],{},"Average cost per click of about $1.92 for leads campaigns",[170,177,178],{},"Average cost per lead of $27.66, up 20.94% from the prior year's $22.87",[170,180,181],{},"Average click-through rate of 1.71% for traffic and 2.59% for leads",[170,183,184],{},"Average conversion rate of 7.72% for leads campaigns",[12,186,187],{},"What these tell a Malaysian advertiser is behaviour, not price. The gap between a $0.70 traffic click and a $1.92 leads click shows how much heavier a conversion-focused ask is than a simple visit. The 20.94% year-over-year rise in cost per lead, from $22.87 to $27.66, shows the direction of travel: results are getting more expensive over time as competition grows, so a budget that worked last year may need to stretch further this year. The click-through and conversion rates, 1.71% and 2.59% for clicks and 7.72% for lead conversions, give you a rough sense of how many impressions turn into actions. Read together, they are guardrails for spotting when your own numbers look wildly off, not a promise of what you will pay in ringgit. Malaysian costs are generally lower than US costs, but no neutral source confirms exactly how much lower, so we will not put a ringgit figure on it. Anyone who does is guessing.",[19,189,191],{"id":190},"placement-and-format-same-auction-different-demand","Placement and format: same auction, different demand",[12,193,194],{},"Instagram gives you several surfaces: Feed, Stories and Reels, plus the option to simply boost a post. All of these compete in the same Meta auction, but they tend to clear at different CPMs depending on how much demand there is for that specific inventory at that time.",[12,196,197],{},"This is a conceptual point, not a table of exact Malaysian per-placement prices, because those per-placement numbers are not published by any neutral source we could verify. What you can rely on is the principle: a placement in high demand costs more, a placement with spare inventory costs less, and the balance shifts constantly. A CPM you see quoted for one placement in one month is a snapshot, not a rate you can lock in.",[12,199,200,201,205,206,210],{},"Format also shapes performance, which in turn shapes cost per result. A vertical video built for ",[52,202,204],{"href":203},"\u002Fblog\u002Finstagram-reels-ads","Instagram Reels ads"," behaves differently from a tap-through sequence designed for ",[52,207,209],{"href":208},"\u002Fblog\u002Finstagram-stories-ads","Instagram Stories ads",", and each rewards creative made natively for it. Reusing a landscape Feed image in a full-screen vertical slot usually hurts relevance, which the auction penalises with a higher effective cost. The cheapest path is rarely to chase the lowest-CPM placement; it is to make creative that earns a high relevance score wherever it runs.",[12,212,213],{},"If you are deciding how to allocate effort across surfaces, letting Meta use automatic placements while you focus on strong, format-appropriate creative is often the most cost-efficient starting point, then narrow placements only when data gives you a reason to. Chasing a supposedly cheap placement with a poorly fitted ad tends to cost more per result than serving a well-made ad wherever the auction finds value.",[19,215,217],{"id":216},"the-8-sst-the-one-hard-local-rule","The 8% SST: the one hard local rule",[12,219,220],{},"Everything above is about how a global auction behaves. There is exactly one Malaysia-specific number you can plan around with confidence, and it is a tax.",[12,222,223],{},"Malaysia's service tax on digital services rose from 6% to 8% effective 1 March 2024, and it applies to digital services provided by foreign registered persons, which includes Meta. This is confirmed independently by BDO and by the Royal Malaysian Customs Department (RMCD). The tax is added on top of your ad spend rather than deducted from it. In practical terms, if you plan an RM1,000 Instagram budget, expect to be billed in the region of RM1,080 once the 8% is applied.",[12,225,226],{},"To be charged correctly, make sure your ad account's \"Sold to\" country is set to Malaysia. Exactly how Meta itemises the tax on your invoice, whether as a separate line or bundled, should be checked in your own billing settings; the RM1,080-on-RM1,000 example here is illustrative of how a service tax works, not a screenshot of Meta's billing. For the authoritative rules, including the transitional guidance around the rate change, go to RMCD's MySST portal at mysst.customs.gov.my rather than relying on any blog.",[12,228,229,230,234,235,239],{},"The practical consequence is that SST is part of your true cost, not an afterthought. When you calculate return on ad spend, work from the billed amount that includes the tax, because that is the money that actually left your account. Keep your Meta invoices for your own records, and if you are a registered business you may also need to issue a ",[52,231,233],{"href":232},"\u002Fblog\u002Ffacebook-ads-self-billed-e-invoice-malaysia","self-billed e-invoice for your Meta ad spend","; confirm your tax treatment with your accountant rather than assuming. Because SST sits on top of media cost, it belongs in every budget you build. We cover the mechanics and edge cases in more depth in our dedicated guide to ",[52,236,238],{"href":237},"\u002Fblog\u002Fsst-on-facebook-ads-malaysia","SST on Facebook ads in Malaysia",", which applies equally to Instagram since both bill through the same Meta account.",[19,241,243],{"id":242},"a-ringgit-budgeting-framework","A ringgit budgeting framework",[12,245,246],{},"Rather than chasing a price that does not exist, budget from your objective. Here is a simple sequence that works for Malaysian advertisers:",[248,249,250,253,256,259,262],"ol",{},[170,251,252],{},"Define your result. Decide what a single outcome is worth to you, whether a lead, a purchase or a WhatsApp message. This is your target cost per result.",[170,254,255],{},"Set a testing budget. Commit a daily or monthly ringgit amount you can sustain for a few weeks while Meta's system gathers enough data to optimise delivery. Under-budgeting here starves the system of the volume it needs to learn.",[170,257,258],{},"Read your actual cost per result. After the test window, look at what you genuinely paid per outcome in your account. That real number, not a benchmark, is your Malaysian cost.",[170,260,261],{},"Scale what works, cut what doesn't. Increase spend on the ad sets hitting your target, pause the rest.",[170,263,264],{},"Add 8% SST on top. When you plan the true billed amount, multiply your intended media spend by 1.08.",[12,266,267],{},"The reason this beats a fixed-price approach is that Meta needs a certain volume of results to exit its learning phase and deliver efficiently. During that early period the system is still working out who to show your ad to, so early costs are often unstable and not representative of what you will settle at. Spreading a thin budget across too many ad sets, or changing things constantly, keeps costs high because the system never stabilises and keeps restarting that learning. A steady budget aimed at a clear objective, with strong creative, is what actually pulls your cost per result down over time.",[12,269,270],{},"Set expectations accordingly. Judge a campaign on the cost per result you reach after it has settled and gathered data, not on the first day or two. Give each meaningful change time to breathe before you react, and resist the urge to switch objectives midway, which sends the system back to the start. Patience is a genuine cost lever here, because a campaign that is left alone to optimise almost always ends up cheaper per result than one that is constantly tinkered with.",[19,272,274],{"id":273},"the-market-you-are-buying-into","The market you are buying into",[12,276,277],{},"Context helps you judge whether Instagram is worth the spend at all. According to DataReportal's Digital 2026 report for Malaysia, Instagram's advertising reach in the country is equivalent to 44.6% of the total population, or about 16.1 million users. Facebook's reach is larger at 23.0 million. So Instagram is a genuinely large surface in Malaysia, but Facebook is bigger, which is another reason to let the shared auction serve your ads across both rather than restricting yourself to Instagram on a hunch.",[12,279,280],{},"That scale also explains why competition, and therefore cost, can be meaningful in popular categories. With 16.1 million reachable users, sought-after audiences such as urban shoppers or specific interest groups attract many advertisers, and the auction reflects that demand in the price. It is not that Instagram is expensive; it is that valuable audiences are contested. The flip side is reassuring: with an audience this large, most Malaysian businesses can find enough of the right people to run a meaningful test without needing a huge budget to do it.",[19,282,284],{"id":283},"practical-levers-to-keep-your-costs-down","Practical levers to keep your costs down",[12,286,287],{},"You cannot set the auction price, but you can influence what you pay per result. The highest-leverage move is creative, because relevance directly affects your cost in the auction. Test hooks, offers and formats built for the placement, and refresh creative before fatigue sets in and your relevance decays. Second, match your objective to your real goal so Meta optimises for the outcome you actually want to pay for. Third, give campaigns enough budget and stability to clear the learning phase instead of restarting the clock with constant edits.",[12,289,290],{},"A fourth lever is disciplined measurement. If you cannot see which ad drove which result, you cannot cut the waste, so make sure your tracking is set up before you scale. And a fifth is timing: if your business can flex around the most contested retail peaks, you may find impressions clear more cheaply in quieter windows, though this only helps if your customers are actually buying then.",[12,292,293],{},"You can also study what is already working in your market. The free Meta Ad Library lets you see the ads other Malaysian brands are running right now, which is a useful, no-cost way to understand the creative competition you are bidding against. Keeping research, creative production and launch in one workflow, on a platform like AdPlay.ai, can shorten the loop between spotting a competitor's angle and testing your own version, though the discipline of budgeting from objective and adding SST stays the same regardless of tooling.",[19,295,297],{"id":296},"the-honest-bottom-line","The honest bottom line",[12,299,300],{},"Instagram ads in Malaysia do not have a price you can look up, and any source that hands you a confident local CPM is estimating, not reporting. What is real: Instagram sells through the same Meta auction as Facebook, cost is driven by competition, objective, season and creative rather than by the platform itself, and dated global benchmarks such as WordStream's 2025 figures ($0.70 average traffic CPC, $27.66 average cost per lead, US and global) show behaviour, not ringgit prices. The one number you can bank on is the 8% SST added on top of your spend since 1 March 2024. Budget from your objective, test to find your true cost per result, add the tax, and let strong creative earn you cheaper impressions. That is a far more reliable plan than any invented local price.",{"title":302,"searchDepth":303,"depth":303,"links":304},"",2,[305,306,307,308,309,310,311,312,313,314],{"id":21,"depth":303,"text":22},{"id":37,"depth":303,"text":38},{"id":59,"depth":303,"text":60},{"id":158,"depth":303,"text":159},{"id":190,"depth":303,"text":191},{"id":216,"depth":303,"text":217},{"id":242,"depth":303,"text":243},{"id":273,"depth":303,"text":274},{"id":283,"depth":303,"text":284},{"id":296,"depth":303,"text":297},null,"local","Instagram has no rate card in Malaysia. Learn how Meta's auction, your objective, season and creative set the price, plus the 8% SST you must budget.",[],"md",[321,324,327,330,333,336,339,342],{"question":322,"answer":323},"Is there a fixed price for Instagram ads in Malaysia?","No. Instagram does not have a rate card or a set price per view. Every ad impression is sold through Meta's real-time auction, the same one that prices Facebook ads, so what you pay depends on how many other advertisers are competing for the same audience at that moment. That means two businesses running Instagram ads in Kuala Lumpur on the same day can pay very different amounts. Cost is shaped by your objective, your targeting, the season, and how relevant your creative is to the people you want to reach. Anyone quoting you a flat 'Malaysian Instagram CPM' as a hard fact is estimating, because no neutral third party publishes one.",{"question":325,"answer":326},"Do I pay 8% SST on my Instagram ad spend in Malaysia?","Yes. Malaysia's service tax on digital services supplied by foreign providers, which includes Meta, rose from 6% to 8% effective 1 March 2024, according to BDO and the Royal Malaysian Customs Department. This tax is added on top of your media spend rather than taken out of it. So if you plan to spend RM1,000 on Instagram ads, budget for roughly RM1,080 billed. To be charged correctly, make sure your account's 'Sold to' country is set to Malaysia. For the authoritative rules, check RMCD's MySST portal at mysst.customs.gov.my rather than relying on second-hand summaries.",{"question":328,"answer":329},"Are Instagram ads more expensive than Facebook ads in Malaysia?","Not as a fixed rule. Instagram and Facebook are priced by one shared Meta auction, so neither placement has a built-in premium. Costs differ because demand for a specific type of inventory differs. If many advertisers want Instagram Reels slots for a certain audience, those impressions clear at a higher price; if Facebook Feed is more contested, it can cost more there instead. Rather than assuming Instagram is pricier, let the auction decide by using automatic placements, or test placements deliberately if you have a reason to favour one. The relative cost shifts by audience, season and creative, so a rule that holds this month may not hold next month.",{"question":331,"answer":332},"What global benchmarks can I use to sanity-check Instagram costs?","The most recent dated benchmark set comes from WordStream's 2025 report, published 15 September 2025 and covering April 2024 to June 2025. Across all industries it found an average Meta cost per click of about $0.70 for traffic campaigns and $1.92 for leads campaigns, with an average cost per lead of $27.66. These are US and global figures in US dollars, not Malaysian prices. Use them to understand how cost behaves, for example that lead campaigns cost more per action than traffic campaigns, rather than as a ringgit forecast. Malaysian costs are usually lower than US ones, but no neutral source confirms by exactly how much.",{"question":334,"answer":335},"Why does my Instagram ad cost change day to day?","Because you are bidding in a live auction, your cost reflects current competition. When more advertisers chase the same audience, such as during festive sales or year-end retail peaks, prices rise. When competition eases, they fall. Your own performance matters too: Meta's auction rewards ads with higher estimated action rates and better relevance, so a creative that resonates can win impressions at a lower bid than a weaker one. Seasonality, audience size, budget pacing and how fresh your creative is all feed into the daily price. This is why steady, well-targeted campaigns with strong creative tend to hold costs down better than campaigns that rely on outbidding everyone.",{"question":337,"answer":338},"How much should a small Malaysian business budget for Instagram ads?","Start from your goal rather than a headline number. Decide what a result is worth to you, whether that is a lead, a sale or a message, then set a daily or monthly ringgit budget you can sustain while Meta gathers enough data to optimise. A common approach is to commit to a testing budget for a few weeks, watch your actual cost per result, then scale what works. Always add 8% SST on top when planning the true billed amount. There is no universal minimum that guarantees results, so the right figure is one that lets you gather meaningful data without overspending before you know what converts.",{"question":340,"answer":341},"Does creative quality really lower my Instagram ad cost?","Yes, and it is one of the few levers fully in your control. Meta's auction does not simply award impressions to the highest bidder. It ranks ads on total value, which combines your bid, the estimated likelihood that someone takes your desired action, and overall ad quality and relevance. An ad with a lower bid but higher relevance can beat a higher bid. In practice that means a thumb-stopping hook, a clear offer and a format suited to the placement can win cheaper impressions than a bland ad with a bigger budget. Investing in creative is often a more reliable way to reduce cost per result than simply raising your bid.",{"question":343,"answer":344},"Where can I find the official rules on Instagram ad tax in Malaysia?","The authority is the Royal Malaysian Customs Department, which publishes the 8% service tax guidance and transitional rules for digital services provided by foreign registered persons on its MySST portal. Independent confirmation of the rate change from 6% to 8% effective 1 March 2024 is also available from professional firms such as BDO. Meta maintains its own Malaysia Service Tax help page describing how the tax appears on your account, though the exact wording of how it is itemised on invoices should be checked directly in your billing settings. When in doubt about your specific tax position, consult RMCD's published guidance or a Malaysian tax professional rather than an ad-tool blog.","\u002Fimages\u002Fblog\u002Finstagram-ads-cost-malaysia-hero.webp","You want to run Instagram ads for your Malaysian business and the first question is fair: what will they cost? The honest answer is that nobody can quote you a real ringgit price up front, because Instagram sells impressions through an auction rather than a rate card. This guide explains how that auction sets your cost, what dated global benchmarks tell you about behaviour, and the one local rule you can plan around: the 8% SST.",{"reviewedAt":348},"2026-07-27",true,"\u002Fblog\u002Finstagram-ads-cost-malaysia","2026-07-29",{"title":5,"description":317},[354,358,361,365,368,371],{"label":355,"url":356,"year":357},"Meta Business Help Center - About Ad Auctions","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F430291176997542","2025",{"label":359,"url":360,"year":357},"WordStream - Facebook\u002FMeta Ads Benchmarks 2025","https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Ffacebook-ads-benchmarks-2025",{"label":362,"url":363,"year":364},"BDO - Malaysia service tax rate increased to 8%","https:\u002F\u002Fwww.bdo.global\u002Fen-gb\u002Finsights\u002Ftax\u002Findirect-tax\u002Fmalaysia-service-tax-rate-increased-and-scope-of-tax-expanded","2024",{"label":366,"url":367,"year":364},"RMCD MySST - transitional rules for 8% service tax on digital services by FRP","https:\u002F\u002Fmystods.customs.gov.my\u002Fstorage\u002Fapp\u002Fmedia\u002Fpdf\u002Fguide\u002Fguide-on-transitional-rules-for-the-change-in-st-rate-to-8-on-digital-service-provided-by-frp.pdf",{"label":369,"url":370,"year":357},"Meta Business Help Center - About Malaysia Service Tax","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F518599602329608",{"label":372,"url":373,"year":357},"DataReportal - Digital 2026: Malaysia","https:\u002F\u002Fdatareportal.com\u002Freports\u002Fdigital-2026-malaysia",[375,379,382,386,390,393],{"label":376,"value":377,"source":378},"Malaysia SST on foreign digital services (incl. Meta)","8%","BDO, 2024",{"label":380,"value":381,"source":378},"SST rate change effective date","1 March 2024",{"label":383,"value":384,"source":385},"Instagram ad reach in Malaysia","16.1 million (44.6% of population)","DataReportal, 2025",{"label":387,"value":388,"source":389},"Average Meta CPC, traffic campaigns (US\u002Fglobal)","$0.70","WordStream, 2025",{"label":391,"value":392,"source":389},"Average Meta CPC, leads campaigns (US\u002Fglobal)","$1.92",{"label":394,"value":395,"source":389},"Average Meta cost per lead (US\u002Fglobal)","$27.66","blog\u002Finstagram-ads-cost-malaysia","yddsAYpMwxxLHQ2Ot5ctSFV3ag64DoXqdGYXsSvRjCw",1785319480256]