[{"data":1,"prerenderedAt":724},["ShallowReactive",2],{"guide-ssm-business-verification-facebook-ads-malaysia":3},{"id":4,"title":5,"answer":6,"authorId":7,"body":8,"category":616,"ctaVariant":617,"dataset":616,"description":618,"examples":619,"extension":620,"faqs":621,"heroImage":646,"intro":647,"meta":648,"navigation":649,"path":650,"publishedAt":651,"seo":652,"sources":653,"stats":687,"stem":722,"updatedAt":651,"__hash__":723},"blog\u002Fblog\u002Fssm-business-verification-facebook-ads-malaysia.md","SSM Documents for Meta Business Verification","Meta lists five primary document types for business verification and publishes no Malaysia-specific list, so mapping SSM paperwork onto its categories is your job, not Meta's. A sole proprietorship's certificate of registration (Form D, or Form E where the registration was renewed) does carry a registration number and a principal place of business, but it names no owner, and the registration expires within five years. A Sdn Bhd's certificate of incorporation carries no address and no directors, so most Malaysian applicants of either type end up pairing a certificate with an SSM profile. Meta publishes no country mapping and only four example rejection grounds, so treat any claim about what its reviewers actually accept from Malaysia as unverified.","likit-sae-lee",{"type":9,"value":10,"toc":599},"minimark",[11,16,20,23,26,30,33,36,77,80,83,87,90,93,96,193,196,200,203,206,209,212,215,219,222,233,236,239,242,245,249,252,334,337,341,344,347,350,354,357,363,369,375,384,388,391,394,397,400,403,407,410,479,482,486,489,492,495,498,502,505,513,516,519,523,526,583,596],[12,13,15],"h2",{"id":14},"the-short-version","The short version",[17,18,19],"p",{},"Meta's accepted-document article is one global list. Five primary document types, a 21-language list, and no Malaysia annex whatsoever. In the full article body, the token Malaysia appears exactly once, as the word Malaysian inside that language list. There is no country table, no reference to SSM, and no mention of a Form D, a Form E or a notice of registration. That absence is the whole problem: you are holding Malaysian paper and Meta is describing categories, so somebody has to do the translation, and Meta has not done it for you.",[17,21,22],{},"Two corrections up front, because both circulate widely and both are wrong. A sole proprietor's SSM certificate does carry a registration number, and it does carry a business address. The prescribed form recites the principal place of business, and s.5B(3)(b) of the Registration of Businesses Act 1956 obliges the Registrar to issue a fresh certificate whenever that address changes. Anyone telling you the certificate fails because those fields are missing has not looked at one.",[17,24,25],{},"The genuine structural difference is narrower and more interesting. The certificate names a business, not a person, and the registration expires. A company's incorporation does neither, because s.20 of the Companies Act 2016 gives an incorporated company legal personality separate from its members and continues its existence until it is removed from the register. That is a real asymmetry in what the paper proves. It is not, however, a prediction about what a reviewer will decide, and nothing here should be read as one.",[12,27,29],{"id":28},"what-meta-actually-asks-for","What Meta actually asks for",[17,31,32],{},"Meta's flow does not begin with an upload. It begins with you confirming your business details against a record Meta already holds. Documents enter the picture only when nothing matches and you select the option Meta labels as your business not being listed, or none of the shown records matching. Meta also states that advertisers on monthly invoicing do not need to submit documentation for business verification, and notes that you may additionally be asked to prove ownership of your website domain.",[17,34,35],{},"When documents are requested, this is what Meta publishes, in the en-GB locale, read on 28 July 2026:",[37,38,39,47,53,59,65,71],"ul",{},[40,41,42,46],"li",{},[43,44,45],"strong",{},"Five primary document types."," Certificate or articles of incorporation, a business registration or licence document, a government-issued business tax document, a business bank statement, and a utility bill. Meta introduces them as the primary document types that are supported, which is deliberate wording. The list is not closed and should not be quoted as though it were.",[40,48,49,52],{},[43,50,51],{},"A scope limit on the utility bill."," A utility bill is accepted only for business address and phone number, never for legal business name verification, and the legal business name must still appear on the bill. For a Malaysian sole proprietor whose TNB or fibre account sits in a personal name, that rules the bill out on both counts at once.",[40,54,55,58],{},[43,56,57],{},"A currency and issuer rule."," Documents must not be expired and must be issued by the relevant authorities. Self-filed tax documents are not accepted, a restriction Meta scopes to the tax-document category.",[40,60,61,64],{},[43,62,63],{},"A language rule."," Twenty-one supported languages, including English and Malaysian. Only documents outside that set need English translations with a translating agency's official stamps.",[40,66,67,70],{},[43,68,69],{},"A matching rule."," You provide the legal business name, address, phone number and website, and Meta requires them to exactly match the details of your legal business entity. The website has to load and be HTTPS-compliant.",[40,72,73,76],{},[43,74,75],{},"A timeline."," A decision may take up to 14 working days, and if you edit your business details afterwards you have to complete verification again.",[17,78,79],{},"On what the documents should show, be careful with the exact wording. Meta says they should validate the legal name of your business and your business's official postal address or phone number. Note the word should rather than must, and the connector or rather than and. This guide's reading, offered as ours and not as Meta's instruction, is that read alongside the exact-match requirement, a document proving only the business name may not carry the submission on its own. That is inference. Meta did not write it.",[17,81,82],{},"Finally, the sentence that appears verbatim in all four of Meta's verification articles and that keeps this whole topic honest: verification is different from Meta Verified for businesses and will not give you a verified badge. It is an access gate, not a trust signal.",[12,84,86],{"id":85},"what-the-sole-proprietor-is-holding","What the sole proprietor is holding",[17,88,89],{},"A sole proprietorship or a partnership in Malaysia registers under the Registration of Businesses Act 1956, which is a different statute from the Companies Act 2016 and has a different reach: s.1(2) provides that the Act applies to Peninsular Malaysia only. The Act was later extended to the Federal Territory of Labuan on 15 March 1996, so a Labuan business does hold an SSM registration. Sabah and Sarawak sit outside it, which is a section of its own further down.",[17,91,92],{},"The document that comes out of that registration is a certificate, and since 1 April 2014 rule 13(1) of the Registration of Businesses Rules 1957 has said that a certificate of registration or a certificate of renewal of registration shall be in Form D or Form E, as the case may be. That word \"or\" matters commercially. Registration is capped at five years, so any business still trading past the end of its registration term has renewed at least once, and a renewed registration produces a Form E certificate of renewal. A guide that names only Form D quietly tells half its readers their document is the wrong one. It is not. Meta's business registration or licence document category accommodates either.",[17,94,95],{},"Everything else with a letter on it is not a certificate, and this is where Malaysian advertisers most often upload the wrong file:",[97,98,99,115],"table",{},[100,101,102],"thead",{},[103,104,105,109,112],"tr",{},[106,107,108],"th",{},"SSM form",[106,110,111],{},"What it is",[106,113,114],{},"Certificate?",[116,117,118,130,140,150,160,177],"tbody",{},[103,119,120,124,127],{},[121,122,123],"td",{},"Form A",[121,125,126],{},"Application to register a business (rule 3(1))",[121,128,129],{},"No",[103,131,132,135,138],{},[121,133,134],{},"Form A1",[121,136,137],{},"Application to renew a registration (rule 5(1))",[121,139,129],{},[103,141,142,145,148],{},[121,143,144],{},"Form B",[121,146,147],{},"Notice of change of particulars (rule 6(1), a single form since 1 April 2014)",[121,149,129],{},[103,151,152,155,158],{},[121,153,154],{},"Form C",[121,156,157],{},"Notice of termination of business",[121,159,129],{},[103,161,162,167,172],{},[121,163,164],{},[43,165,166],{},"Form D",[121,168,169],{},[43,170,171],{},"Certificate of registration",[121,173,174],{},[43,175,176],{},"Yes",[103,178,179,184,189],{},[121,180,181],{},[43,182,183],{},"Form E",[121,185,186],{},[43,187,188],{},"Certificate of renewal of registration",[121,190,191],{},[43,192,176],{},[17,194,195],{},"If somebody has told you to upload your Form A, they have told you to upload an application form. Before 1 April 2014 the change-of-particulars form was split into Forms B1 to B4; P.U. (A) 78 of 2014 collapsed those into a single Form B, which was itself substituted again in 2020. Any advice still referencing B1 to B4 is at least twelve years out of date, which is a useful freshness test for the source you are reading.",[12,197,199],{"id":198},"what-is-printed-on-the-certificate-and-what-is-not","What is printed on the certificate, and what is not",[17,201,202],{},"The Form D substituted by P.U. (A) 78 of 2014 certifies that the business carried on under a named business name and a stated registration number has been registered until a stated expiry date in accordance with the Act, with its principal place of business at a stated address, and a stated number of branches. SSM's own e-Info Business Certificate specimen, generated in 2025, matches that form exactly.",[17,204,205],{},"So the certificate carries: business name, registration number, expiry date, principal place of business, number of branches.",[17,207,208],{},"It carries no owner, no proprietor, no identity card number and no associate field. Not on the gazetted form, and not on SSM's current specimen. It is worth being precise about why. The Act itself is agnostic: s.5F describes the instrument as a certificate of registration having a registration number and carrying the applicant's name or business name, and that disjunctive \"or\" means the statute does not settle the question. The prescribed form and the live specimen do, and both come out on the same side. There is no human on the certificate.",[17,210,211],{},"One more field to strike from your mental model: the nature of the business. That appeared on the pre-2014 variant of the form and is gone from the 2014 substitution and the 2025 specimen. Nature of business now lives on the Business Profile, under the label BUSINESS TYPE.",[17,213,214],{},"The owner is recorded by SSM, just not there. s.5(2)(f) requires the registration application to state the associates' full names, positions held and dates of entry, and s.2 defines an associate of a business to include any person who in law owns or part-owns it. The route to that record is the profile: P.U. (A) 49 of 2020 inserted rule 14(ea) specifically to let any person obtain a copy of a business profile, and SSM's 2025 Business Profile specimen carries an information block for the current owner with name, residential address, identity card number and date of birth. The certificate and the profile are two halves of the same registration, and only one half has a person on it.",[12,216,218],{"id":217},"the-sdn-bhd-side-and-why-it-is-not-the-free-pass-it-is-described-as","The Sdn Bhd side, and why it is not the free pass it is described as",[17,220,221],{},"Incorporation produces two possible documents, and they are commonly confused with each other.",[17,223,224,225,228,229,232],{},"Under s.15(c) of the Companies Act 2016 the Registrar issues a ",[43,226,227],{},"notice of registration"," on incorporation. Under s.19 that notice is conclusive evidence that the company was duly registered. Separately, under s.17, on an application by the company and payment of a prescribed fee, the Registrar ",[43,230,231],{},"may"," issue a certificate of incorporation in the form and manner the Registrar determines. Note the discretion: s.17 says may, not shall. In practice the certificate is easy to obtain, since SSM e-Info sells a Certificate of Incorporation of Private Company over the counter and publishes a specimen, so a company has two usable documents rather than one.",[17,234,235],{},"Here is the part that is usually reported backwards. SSM's own certificate of incorporation specimen shows the company name, the registration number, the incorporation date, and the limited-by-shares private status. That is all. There is no registered address on it and there are no directors on it. A company that needs to evidence an address to Meta, which is Meta's own address-or-phone element, cannot do it from the certificate alone.",[17,237,238],{},"Which means a Sdn Bhd is in the same two-document position as a sole proprietor, not a better one. Both hold a certificate that proves a name and a number. Both need a profile to tie an address, and in the company's case a set of directors, to that name.",[17,240,241],{},"The Company Profile is the document that does it. Read off SSM's own specimen generated in December 2024, its corporate information block carries Name, Last Old Name, Date of Change, Registration No., Incorporation Date, Type, Status, Registered Address, Postcode, Origin, Business Address, Postcode and Nature of Business, followed by summary of share capital, directors and officers with names, addresses, identity card or passport numbers, designations and appointment dates, and shareholders or members. If you have seen a template calling those fields Company Name, Company Number and Registration Date, that template predates the Companies Act 2016 and does not describe the live document.",[17,243,244],{},"One thing the notice of registration deserves: we are not describing its contents here. s.15(c) prescribes no content at all, leaving the form and manner to the Registrar, and SSM e-Info sells no notice-of-registration product and publishes no specimen. Anyone telling you confidently what a s.15 notice shows is telling you something no published instrument supports.",[12,246,248],{"id":247},"mapping-the-malaysian-documents-onto-metas-categories","Mapping the Malaysian documents onto Meta's categories",[17,250,251],{},"Meta describes categories. SSM issues documents. This is the translation, and the third column is the honest one.",[97,253,254,267],{},[100,255,256],{},[103,257,258,261,264],{},[106,259,260],{},"Meta's category",[106,262,263],{},"Malaysian document that answers to it",[106,265,266],{},"What it proves",[116,268,269,280,291,301,312,323],{},[103,270,271,274,277],{},[121,272,273],{},"Certificate or articles of incorporation",[121,275,276],{},"Certificate of incorporation under s.17, Companies Act 2016 (Sdn Bhd only)",[121,278,279],{},"Company name, registration number, incorporation date, status. No address, no directors",[103,281,282,285,288],{},[121,283,284],{},"Business registration or licence document",[121,286,287],{},"Form D certificate of registration, or Form E certificate of renewal (registered business)",[121,289,290],{},"Business name, registration number, expiry, principal place of business, branches. No owner",[103,292,293,295,298],{},[121,294,284],{},[121,296,297],{},"SSM Business Profile or Company Profile",[121,299,300],{},"Ties an owner or directors and a registered address to the registration",[103,302,303,306,309],{},[121,304,305],{},"Government-issued business tax document",[121,307,308],{},"An assessment or notice issued by the tax authority, not one you filed yourself",[121,310,311],{},"Meta excludes self-filed tax documents in this category",[103,313,314,317,320],{},[121,315,316],{},"Business bank statement",[121,318,319],{},"A current account statement in the registered business name",[121,321,322],{},"Name plus address, if the bank prints the registered name and not a personal one",[103,324,325,328,331],{},[121,326,327],{},"Utility bill",[121,329,330],{},"A bill carrying the legal business name",[121,332,333],{},"Address or phone only. Never accepted for legal business name",[17,335,336],{},"A note on the second row appearing twice. Meta's category wording is broad enough to cover both the certificate and the profile, and pairing them is what actually satisfies the name-and-address combination Meta describes. Whether a reviewer treats the pair that way is exactly the thing nobody outside Meta can confirm.",[12,338,340],{"id":339},"the-expiry-trap-and-why-it-bites-one-entity-type-only","The expiry trap, and why it bites one entity type only",[17,342,343],{},"Registration under the Registration of Businesses Act 1956 is time-limited. s.5(3) caps a registration at five years, s.5A(2) caps each renewal at five years, and s.5(6) says that unless renewed by the Registrar, the registration expires on the date stated in the certificate or on the termination of the business. SSM's 2025 specimen prints that expiry on the face of the certificate.",[17,345,346],{},"Set that against Meta's rule that uploaded documents must not be expired, and a maintenance job appears that no company has to think about. A Sdn Bhd's incorporation has no equivalent expiry: under s.20 the company continues in existence until it is removed from the register. A sole proprietor's proof of existence has a shelf life measured in years and needs renewing before it can be used.",[17,348,349],{},"The compliance side is heavier than the platform side. s.12(1) makes carrying on a business without registering it, or continuing after the registration has expired, an offence carrying a fine of up to RM50,000, imprisonment of up to two years, or both. Separately, s.12(2) read with the display duty in s.11A carries a fixed fine of RM2,000 for failing to display the certificate at the business premises. That one is worth reading carefully: the words \"not exceeding\" attach to the imprisonment limb only, so the RM2,000 is a fixed figure, not a ceiling. The penalty summary printed on the face of Form D itself renders it as a maximum, which does not match the section. The Act governs.",[12,351,353],{"id":352},"name-matching-and-the-edge-cases-malaysians-actually-hit","Name matching, and the edge cases Malaysians actually hit",[17,355,356],{},"Meta wants the details you enter to exactly match the details of your legal business entity. Three Malaysian quirks make that harder than it sounds.",[17,358,359,362],{},[43,360,361],{},"The personal-name registration."," SSM lets you register a business under your own name as printed on your MyKad or MyPR, a category that needs no approval from the Registrar, as against a trade name, which does. The current Form A prints both options on its face. So \"Ahmad bin Hassan\" can be a perfectly lawful registered business name. It looks like a person, it is legally a business, and it is the string that has to appear in Meta's legal business name field. Do not helpfully improve it into your brand name.",[17,364,365,368],{},[43,366,367],{},"Multiple trading names."," Rule 4 of the Rules requires the person responsible for a business to register separately all business names. If you trade under three brands, you hold three registrations with three numbers. The one you verify with has to be the one whose name, number and address you are entering, and the one your website and Page correspond to. Mixing a registration number from one brand with a website belonging to another is a self-inflicted mismatch.",[17,370,371,374],{},[43,372,373],{},"The registration number itself."," SSM's 12-digit format took effect on 11 October 2019, and old and new numbers have been displayed together since, for a period SSM said would be announced later and has not been. SSM's own 2024 and 2025 specimens still print both, in the style 199901024619 (499519-U). Enter the number as your certificate prints it and keep it consistent across your Page, your invoices and your website. There is a widely repeated table claiming the entity type can be read off two digits inside the new number, with 03 for a business and 01 for a local company. SSM's announcement publishes the format and a transition example but not that breakdown, so we cannot confirm it and are not repeating it as fact.",[17,376,377,378,383],{},"A company has one extra formality here: s.25(1)(b) of the Companies Act 2016 requires a private company's name to end with Sendirian Berhad or Sdn. Bhd. There is no equivalent suffix rule for a registered business, whose name rules under rule 15 are a list of prohibited and consent-requiring words rather than a required ending. Enter the suffix exactly as SSM registered it, punctuation and all. The same discipline applies to your billing setup, and if you are working through the tax paperwork around ad spend, ",[379,380,382],"a",{"href":381},"\u002Fblog\u002Ffacebook-ads-self-billed-e-invoice-malaysia","Malaysia's self-billed e-invoice rules for Facebook ads"," run on the same registered-name string.",[12,385,387],{"id":386},"since-7-may-2020-your-page-carries-a-disclosure-duty-of-its-own","Since 7 May 2020, your Page carries a disclosure duty of its own",[17,389,390],{},"This one surprises people, and it points the opposite way to the usual assumption that sole proprietors have lighter obligations than companies.",[17,392,393],{},"Rule 13(2) of the Registration of Businesses Rules 1957, as substituted by P.U. (A) 140 of 2020 and in operation from 7 May 2020, requires the person responsible for the registered business to display the business name and the registration number assigned in the certificate of registration or the certificate of renewal on business letters, notices and other official publications including electronic mediums; on the business websites, any social media platform or online marketplace; on bills of exchange, promissory notes, endorsements and order forms; on business cheques; on orders, invoices and other demands for payment, receipts and letters of credit; and on all other forms of business correspondence.",[17,395,396],{},"The social media platform and online marketplace limbs are the ones to notice. s.30(2) of the Companies Act 2016 imposes a comparable duty on companies but names websites without naming social media, so the registered business's duty here is the wider of the two. If you run a Facebook Page or a Shopee or Lazada storefront under a registered business name, you are inside it. The general penalty in s.12A, a fine of up to RM10,000 or imprisonment of up to one year or both, applies where the Act provides no specific penalty.",[17,398,399],{},"The same 2020 amendment carried two provisions that matter to online sellers. Rule 13(3) deems the ordinary place of residence to be the place of business where a person carries on an online business with no physical or permanent premises. Rule 13A(3) deems the signboard requirement satisfied by an online business that has complied with the website and social media display duty. Together they describe a home-based online seller who registers a residential address, puts the business name and number in the Page's about section, and is compliant without hanging a signboard on the front gate.",[17,401,402],{},"There is a convenient side effect. Meta asks the details you submit to match your legal business entity exactly, and putting the registered name and number in plain text on your site and your Page puts that match somewhere anyone checking can see it. How a reviewer weighs it is not something Meta publishes. What is clear is that the legal duty and the platform requirement pull in the same direction, so do it once and it serves both.",[12,404,406],{"id":405},"what-ssms-documents-cost","What SSM's documents cost",[17,408,409],{},"Prices as displayed on the SSM e-Info portal on 28 July 2026. It is a live commercial portal with no published effective date, so treat these as a same-day snapshot rather than a fixed tariff and check before you budget.",[97,411,412,425],{},[100,413,414],{},[103,415,416,419,422],{},[106,417,418],{},"Product",[106,420,421],{},"Non-certified",[106,423,424],{},"Certified true copy",[116,426,427,438,448,459,470],{},[103,428,429,432,435],{},[121,430,431],{},"Business Profile (ROB)",[121,433,434],{},"RM15.40",[121,436,437],{},"RM25.80",[103,439,440,443,445],{},[121,441,442],{},"Company Profile (ROC)",[121,444,434],{},[121,446,447],{},"RM30.80",[103,449,450,453,456],{},[121,451,452],{},"Business Certificate",[121,454,455],{},"Not sold non-certified",[121,457,458],{},"RM20.80",[103,460,461,464,467],{},[121,462,463],{},"Certificate of Incorporation of Private Company",[121,465,466],{},"RM25.40",[121,468,469],{},"RM40.80",[103,471,472,475,477],{},[121,473,474],{},"Copy of Business Statutory Document Image",[121,476,434],{},[121,478,437],{},[17,480,481],{},"For most verification submissions the profile is the better first purchase, because it is the document carrying both a person and an address. The certificate is the cheaper corroboration alongside it.",[12,483,485],{"id":484},"outside-peninsular-malaysia-and-labuan","Outside Peninsular Malaysia and Labuan",[17,487,488],{},"The Registration of Businesses Act 1956 does not reach Sabah or Sarawak, so an East Malaysian sole proprietor holds different paper and this guide has to be careful about it, because the primary sources here are weak.",[17,490,491],{},"In Sarawak, the Business Names Ordinance (Cap. 64) is narrower than it is usually described. Its long title speaks of registering certain firms, and s.4(1) bites only on firms carrying on the types of business listed in its Schedule and situated in the places listed opposite them: mining across all districts, and import or export trade or wholesale and retail trading on qualifying land title in twenty named districts. A Sarawak consultancy, agency, restaurant or online seller is very likely outside the Ordinance entirely and holds no certificate under it. Where it does apply, the certificate under s.7(1) is issued by a district Registrar, not by SSM. The only text available is a 1958-edition compilation headed For Reference Only, with no amendment table, whose s.2 still cross-refers to the repealed Companies Act 1965 and whose district list uses 1958 administrative geography. We could not establish its current 2026 status. Confirm with your district office rather than with this page.",[17,493,494],{},"In Sabah, the Trades Licensing Ordinance (Cap. 144) works as a licensing regime rather than a name-registration one. s.3(1) prohibits carrying on a business in Sabah without a valid trading licence in force, and s.3(2) generally requires a separate licence for each place of business, subject to a proviso for licences specified in the First Schedule. Professionals sit outside it, because s.2 defines business as any trade or industry not exempted by the Ordinance but excludes the practice of a profession. Local-authority licensing sits alongside this, not underneath it. The only official copy we could retrieve is stamped for reference only as at October 2011, has no amendment table, and still denominates penalties in dollars, so we are not quoting any fee or penalty figure from it.",[17,496,497],{},"For Meta's purposes, the practical point holds in both states: a Sabah trading licence or a Sarawak district certificate is a government-issued business registration or licence document, which is Meta's own category wording. It is simply not an SSM document, so do not go looking for a Form D you were never issued.",[12,499,501],{"id":500},"what-verification-does-and-does-not-get-you","What verification does and does not get you",[17,503,504],{},"Meta lists eight scenarios in which you would need to verify: the daily spending limit, eligible developer features, Meta Business Partners, the News Page index, the WhatsApp Business Platform, Page transparency, agencies based in China, and financial services advertisers. Meta adds that the list may not be exhaustive and that not all businesses need to or have the option to complete verification.",[17,506,507,508,512],{},"For a Malaysian advertiser the two that usually matter are the ",[379,509,511],{"href":510},"\u002Fblog\u002Ffacebook-ad-account-spending-limit","daily spending limit",", where Meta says verification may allow some advertisers to raise the limit more quickly, and the financial services entry. Meta names that scenario in its list without defining its boundaries in the same article, so if you advertise takaful, insurance, lending or anything adjacent to them, assume it may reach you and check. Both are eligibility statements about access. Neither is a statement about delivery, reach, cost or performance, and translating them into one is the single most common piece of nonsense written about this topic.",[17,514,515],{},"The same discipline applies on the Malaysian side. s.5(8) of the Registration of Businesses Act 1956 says in terms that registration shall not be deemed to imply that the requirements of any law in relation to the business, or to the persons carrying it on, have been complied with. SSM says so on the certificate too: the responsibility block printed on the face of Form D tells the owner to obtain the licence, permit or approval letter from the relevant authority even where the business has been registered with the Companies Commission of Malaysia. An SSM registration proves you registered. It proves nothing else.",[17,517,518],{},"If Meta rejects a submission, the four published example grounds are: submitting or being suspected of submitting false or misleading information; attempting to claim or verify a business portfolio you do not own or have authorisation to represent; trying to circumvent Meta's verification review system; and a website that fails to load, is not HTTPS compliant, or contains a link leading to an error message. Meta introduces that list with the word include and says it evaluates a number of factors, so the list is open and its silence about document mismatches proves nothing in either direction. The one item you can act on immediately without guessing is the website: load it, check the certificate, and click every link in the footer before you resubmit.",[12,520,522],{"id":521},"before-you-submit","Before you submit",[17,524,525],{},"Work through this in order. It costs an hour and saves a fortnight.",[527,528,529,535,541,547,553,559,565,571,577],"ol",{},[40,530,531,534],{},[43,532,533],{},"Identify your actual certificate."," Form D if the registration has never been renewed, Form E if it has, a s.17 certificate of incorporation if you are a Sdn Bhd. Not Form A, not Form B.",[40,536,537,540],{},[43,538,539],{},"Check the expiry date."," A registered business certificate carries one. If it has passed, renew at SSM before you touch Meta.",[40,542,543,546],{},[43,544,545],{},"Buy the matching profile."," The Business Profile or Company Profile is the document that carries an owner or directors and a registered address.",[40,548,549,552],{},[43,550,551],{},"Copy the legal name character for character"," from the certificate into Meta's legal business name field, suffix and punctuation included.",[40,554,555,558],{},[43,556,557],{},"Copy the registration number as printed,"," including the old number in brackets if your certificate still shows both.",[40,560,561,564],{},[43,562,563],{},"Make the address agree"," across the certificate, the profile, your website and your Page. If they disagree, fix the underlying record at SSM first, because s.5B(1) gives you 30 days to notify a change of particulars anyway.",[40,566,567,570],{},[43,568,569],{},"Put the business name and registration number on your website and your Page."," Rule 13(2)(b) requires it, and it puts the matching name and number where anyone checking your site will find them.",[40,572,573,576],{},[43,574,575],{},"Load your website and click every link."," A site that fails to load or is not HTTPS-compliant is one of the four example grounds Meta actually publishes.",[40,578,579,582],{},[43,580,581],{},"Then submit, and wait."," Meta says up to 14 working days, and editing your business details afterwards restarts the process, so resist the urge to tidy anything mid-review.",[17,584,585,586,590,591,595],{},"If your Business Manager itself is not yet in order, straighten that out first: the ",[379,587,589],{"href":588},"\u002Fblog\u002Ffacebook-business-manager-setup","Business Manager setup guide"," and the walkthrough for ",[379,592,594],{"href":593},"\u002Fblog\u002Ffacebook-ad-account-malaysia-setup","setting up a Malaysian ad account"," cover the structure verification sits on top of.",[17,597,598],{},"One closing caution. Every Meta rule described here was read on 28 July 2026 in the en-GB locale, and Meta date-stamps none of its help articles, so none of it carries verifiable currency past that date. The en-US versions differ on load-bearing words: postal address becomes mailing address, working days becomes business days, licence becomes license. The Malaysian instruments are steadier, but they are not frozen either. The Registration of Businesses Act 1956 is cited here from the updated text as at 1 June 2017, and the Companies Act 2016 from the AGC updated text as at 1 August 2022, which has to be read together with the Companies (Amendment) Act 2024. Read the current text before you rely on any summary, including this one.",{"title":600,"searchDepth":601,"depth":601,"links":602},"",2,[603,604,605,606,607,608,609,610,611,612,613,614,615],{"id":14,"depth":601,"text":15},{"id":28,"depth":601,"text":29},{"id":85,"depth":601,"text":86},{"id":198,"depth":601,"text":199},{"id":217,"depth":601,"text":218},{"id":247,"depth":601,"text":248},{"id":339,"depth":601,"text":340},{"id":352,"depth":601,"text":353},{"id":386,"depth":601,"text":387},{"id":405,"depth":601,"text":406},{"id":484,"depth":601,"text":485},{"id":500,"depth":601,"text":501},{"id":521,"depth":601,"text":522},null,"local","Which SSM documents answer to Meta's business verification categories, what a sole proprietor's certificate proves, and why a Sdn Bhd is not the free pass it is described as.",[],"md",[622,625,628,631,634,637,640,643],{"question":623,"answer":624},"Can I use my SSM Form D for Meta business verification?","Form D is the certificate of registration prescribed for a business registered under the Registration of Businesses Act 1956, and it is a genuine government-issued business registration document, which is the description Meta uses for one of its five primary document categories. It carries the business name, the registration number, the expiry date, the principal place of business and the number of branches. What it does not carry is the owner's name, and what nobody outside Meta can tell you is whether its reviewers accept it, because Meta publishes no country-by-country mapping and no acceptance criteria beyond four example rejection grounds. Note also that if your registration has been renewed, your current certificate is a Form E, not a Form D. Rule 13(1) of the Registration of Businesses Rules 1957, as substituted in 2014, covers both.",{"question":626,"answer":627},"Is a sole proprietorship actually rejected where a Sdn Bhd is accepted?","We could not confirm that, and anyone who states it as fact is guessing. Meta publishes four example reasons for a rejected submission and expressly says the list is not complete, so its silence about entity type proves nothing either way. What is documented is a structural difference in what the paper proves. A company incorporated under the Companies Act 2016 is a body corporate with legal personality separate from its members under s.20, and Meta's own guidance asks you to ensure your business is a legal entity. The Registration of Businesses Act 1956 confers no separate legal personality at all, so a sole proprietorship is a registered name attached to a person rather than a person in law. That is a real difference. Treating it as a prediction about Meta's decision is not supported.",{"question":629,"answer":630},"Do I need to translate my SSM document into English?","No, on the face of Meta's published rules. Meta's supported-language list for business verification documents contains 21 languages and includes both English and Malaysian, so a document in Bahasa Malaysia sits inside the supported set. Meta only requires English translations carrying the official stamps of a translating agency where the document is not in a supported language. Since Malaysian sits inside the supported set, the language your SSM document is written in should not be the thing that stops you. This reflects Meta's published position as at July 2026, and Meta date-stamps nothing, so confirm the current list before you spend money on a translator.",{"question":632,"answer":633},"What is the difference between an SSM certificate and an SSM profile?","They are separate products and they prove different things. The certificate proves the name and the registration number exist. For a registered business, the Form D or Form E certificate also recites the principal place of business, but it names no owner. For a company, SSM's own specimen certificate of incorporation shows only the company name, registration number, incorporation date and the limited-by-shares private status, with no registered address and no directors on it at all. The profile is the document that ties a human and an address to the registration: the Business Profile carries an information block for the current owner including name, residential address, identity card number and date of birth, and the Company Profile carries registered address, business address, status, directors and shareholders. If you need to evidence an address as well as a name, the profile is the document that does it, whichever entity type you are.",{"question":635,"answer":636},"My business registration has expired. Does that matter?","Yes, on two independent fronts. Meta states plainly that the documents you upload must not be expired and must be issued by the relevant authorities, so an expired certificate fails a rule Meta actually publishes rather than one we are inferring. Separately, registration under the Registration of Businesses Act 1956 is capped at five years and expires on the date stated in the certificate unless the Registrar renews it, and s.12(1) makes carrying on a business whose registration has expired an offence carrying a fine of up to RM50,000, imprisonment of up to two years, or both. Renew first at SSM, obtain the current certificate, then verify. Do not attempt to verify against a lapsed document.",{"question":638,"answer":639},"My business name is just my own name on my IC. Will that cause a mismatch?","It should not, if you enter it consistently. SSM permits a business to be registered under a personal name as it appears on the MyKad or MyPR, which is a category that needs no prior approval from the Registrar, as against a trade name, which does. The current Form A prints that same two-way choice on its face. So a business lawfully registered as your own name is your legal business name, and that is the string Meta asks you to enter, because Meta requires the details you provide to exactly match the details of your legal business entity. The practical risk is not legality, it is inconsistency: if your Page, your invoices and your bank account each render the name slightly differently, pick the version printed on the SSM certificate and change everything else to match it.",{"question":641,"answer":642},"Do I have to display my SSM registration number on my Facebook Page?","Since 7 May 2020, yes, if you are a registered business under the Registration of Businesses Act 1956. Rule 13(2) of the Registration of Businesses Rules 1957, as substituted by P.U. (A) 140 of 2020, requires the person responsible for the registered business to display the business name and the registration number assigned in the certificate of registration or certificate of renewal on the business websites, any social media platform or online marketplace, alongside the older categories such as letters, invoices and cheques. That duty is wider than the equivalent company duty in s.30(2) of the Companies Act 2016, which names websites but not social media. The general penalty in s.12A of the Act, a fine of up to RM10,000 or imprisonment of up to one year or both, sits behind rules that carry no penalty of their own. Read the current text before you rely on this summary.",{"question":644,"answer":645},"Does completing business verification improve my ad performance?","There is nothing in Meta's published material to support that, and this guide will not claim it. Meta describes verification as unlocking access to named products and features, and lists eight scenarios while saying that list may not be exhaustive. One of those scenarios is the daily spending limit, where Meta says verification may allow some advertisers to raise the limit more quickly, which is an eligibility statement about a cap, not a claim about delivery, reach or cost. Meta also states in all four of its verification help articles that verification is different from Meta Verified for businesses and will not give you a verified badge. Treat verification as an access gate you clear, not as a lever you pull for results.","\u002Fimages\u002Fblog\u002Fssm-business-verification-facebook-ads-malaysia-hero.webp","Meta Business Suite has asked you to verify your business and it wants an official document. You have SSM paperwork in a drawer, maybe a Form D, maybe a Form E, maybe a notice of registration from when you incorporated, and none of it uses the words Meta's upload screen uses. Here is which Malaysian document answers to which Meta category, what each one actually proves, and where the honest answer is that nobody outside Meta can confirm it.",{},true,"\u002Fblog\u002Fssm-business-verification-facebook-ads-malaysia","2026-08-04",{"title":5,"description":618},[654,658,662,666,670,674,677,681,684],{"label":655,"url":656,"year":657},"Registration of Businesses Act 1956 (Act 197), updated text of reprint published by SSM","https:\u002F\u002Fwww.ssm.com.my\u002FPages\u002FLegal_Framework\u002FDocument\u002FROBA%201956_Act%20197_as%20at%201%20June%202017.pdf","2017",{"label":659,"url":660,"year":661},"Registration of Businesses (Amendment) Rules 2014 [P.U. (A) 78]","https:\u002F\u002Fwww.ssm.com.my\u002FPages\u002FLegal_Framework\u002FDocument\u002FROB(A)Rules%202014_P.U.(A)78.pdf","2014",{"label":663,"url":664,"year":665},"Registration of Businesses (Amendment) (No. 2) Rules 2020 [P.U. (A) 140]","https:\u002F\u002Fwww.ssm.com.my\u002FPages\u002FLegal_Framework\u002FDocument\u002Fpua-20200505-PUA140.pdf","2020",{"label":667,"url":668,"year":669},"Companies Act 2016 (Act 777), AGC updated text as at 1 August 2022, read together with the Companies (Amendment) Act 2024 [Act A1701]","https:\u002F\u002Flom.agc.gov.my\u002Filims\u002Fupload\u002Fportal\u002Fakta\u002Foutputaktap\u002F1738979_BI\u002FAct%20777-%20Final%20Draft%20(1.8.2022).pdf","2022",{"label":671,"url":672,"year":673},"SSM e-Info Business Certificate specimen (Form D)","https:\u002F\u002Fwww.ssm-einfo.my\u002Fpublic\u002Fassets\u002Fsample\u002F2025\u002FBusiness_CertificateCTC.pdf","2025",{"label":675,"url":676,"year":673},"SSM e-Info Company Profile specimen","https:\u002F\u002Fwww.ssm-einfo.my\u002Fpublic\u002Fassets\u002Fsample\u002F2025\u002FCompany_Profile.pdf",{"label":678,"url":679,"year":680},"Meta Business Help Centre - Which official documents do I need to upload to verify my business in Meta Business Suite?","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F159334372093366","2026",{"label":682,"url":683,"year":680},"Meta Business Help Centre - How to verify your business in Meta Business Suite","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F2058515294227817",{"label":685,"url":686,"year":680},"Meta Business Help Centre - About business verification in Meta Business Suite","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F1095661473946872",[688,692,696,700,704,708,711,714,718],{"label":689,"value":690,"source":691},"Maximum period SSM may register a sole proprietorship or partnership for","5 years","Registration of Businesses Act 1956 (Act 197), s.5(3), text as at 1 June 2017",{"label":693,"value":694,"source":695},"Maximum fine for carrying on a business without registering it","RM50,000, or up to 2 years imprisonment, or both","Registration of Businesses Act 1956 (Act 197), s.12(1), text as at 1 June 2017",{"label":697,"value":698,"source":699},"Fine for failing to display the registration certificate at the business premises","A fixed RM2,000, or up to 6 months imprisonment, or both","Registration of Businesses Act 1956 (Act 197), s.12(2), text as at 1 June 2017",{"label":701,"value":702,"source":703},"Date the business name and registration number had to start appearing on websites and social media","7 May 2020","Registration of Businesses (Amendment) (No. 2) Rules 2020 [P.U. (A) 140], rule 1(2), 2020",{"label":705,"value":706,"source":707},"Document types Meta lists as primary for business verification","5, and Meta does not close the list","Meta Business Help Centre (en-GB), read 28 July 2026",{"label":709,"value":710,"source":707},"Languages Meta accepts for verification documents without an agency translation","21, including English and Malaysian",{"label":712,"value":713,"source":707},"Maximum time Meta states a verification decision may take","14 working days",{"label":715,"value":716,"source":717},"Partner threshold above which a business must incorporate as a company","more than 20 persons","Companies Act 2016 (Act 777), s.13, text as at 1 August 2022 read with the Companies (Amendment) Act 2024",{"label":719,"value":720,"source":721},"Commencement of SSM's 12-digit registration number format","11 October 2019","SSM Announcement ID 134, read 28 July 2026","blog\u002Fssm-business-verification-facebook-ads-malaysia","jFpL-vO3lQwfGyoR7Clqc1apdxVxRAbgukRhcMGod9c",1785891720475]