[{"data":1,"prerenderedAt":401},["ShallowReactive",2],{"course-budget-in-ringgit":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":7,"description":356,"extension":357,"faqs":358,"homework":368,"meta":369,"minutes":370,"module":371,"navigation":259,"order":346,"path":372,"publishedAt":373,"related":374,"seo":377,"sources":378,"stem":399,"updatedAt":373,"__hash__":400},"course\u002Flearn\u002Fcourse\u002Fbudget-in-ringgit.md","How much to spend on Meta ads, in ringgit","Start from what one sale is worth to you, not from a number on a blog. Your break-even cost per sale is the price minus what the order costs you, and your target should sit below it. Size a test that can buy about 20 results in two weeks, add Meta's 8% service tax, and hold the budget steady. Use a daily budget for an always-on test and a lifetime budget for a promo with fixed dates.",null,{"type":9,"value":10,"toc":344},"minimark",[11,15,18,23,31,44,50,54,57,62,65,72,77,80,95,98,102,109,113,158,176,180,183,187,190,234,237,244,248,292,305,309],[12,13,14],"p",{},"Meta has no price list. You set a budget, and the auction decides what each click, chat or sale costs. So the question is not \"what do ads cost?\" It is \"what can I afford to pay for one sale, and how much do I need to find out if I can get it?\"",[12,16,17],{},"This lesson answers both, in ringgit, with one worked example.",[19,20,22],"h2",{"id":21},"step-1-know-what-one-sale-is-worth","Step 1: know what one sale is worth",[12,24,25,26,30],{},"Your ",[27,28,29],"strong",{},"break-even cost per sale"," is the most you can pay for a sale and not lose money.",[32,33,34,38,41],"ol",{},[35,36,37],"li",{},"Take the price the customer pays.",[35,39,40],{},"Take away what that order costs you: product, packing, delivery, payment fees.",[35,42,43],{},"What is left is your break-even cost per sale.",[12,45,25,46,49],{},[27,47,48],{},"target"," cost per sale should sit below that, so there is profit left. Write both numbers down. Every decision in this course comes back to them.",[19,51,53],{"id":52},"step-2-size-a-test-you-can-read","Step 2: size a test you can read",[12,55,56],{},"A test is readable when it buys enough results to show a pattern. One or two sales can be luck. As a rule of thumb, plan a test that can buy about 20 results in two weeks.",[12,58,59],{},[27,60,61],{},"Test budget for two weeks = 20 × your target cost per result",[12,63,64],{},"Then divide by 14 for a daily budget. Hold it for the full two weeks.",[12,66,67,68,71],{},"There is a second number to know. Meta says an ad set leaves the ",[27,69,70],{},"learning phase"," after about 50 results in 7 days. To reach that, you need:",[12,73,74],{},[27,75,76],{},"Daily budget for learning = 50 × target cost per result ÷ 7",[12,78,79],{},"For a sale, this is often more than a small shop can spend. That is fine. You have two honest options:",[81,82,83,89],"ul",{},[35,84,85,88],{},[27,86,87],{},"Pick a cheaper, more frequent result."," A WhatsApp chat or an add to cart happens more often than a sale, so a small budget can reach 50 of them.",[35,90,91,94],{},[27,92,93],{},"Keep the test in one ad set."," RM 20 a day in one ad set gives Meta one place to collect results. Split across four ad sets, each one gets RM 5 a day, too little to learn from.",[12,96,97],{},"Meta also has a minimum daily budget. It depends on your currency and on what you optimise for, and Ads Manager tells you if you go below it.",[19,99,101],{"id":100},"step-3-add-service-tax","Step 3: add service tax",[12,103,104,105,108],{},"When your ad account's ",[27,106,107],{},"Sold to"," country is Malaysia, Meta adds 8% service tax on top of your ad spend. A RM 20 daily budget is billed as about RM 21.60. Put the tax in your plan from day one, so the bill does not surprise you.",[19,110,112],{"id":111},"step-4-daily-or-lifetime-budget","Step 4: daily or lifetime budget",[114,115,116,132],"table",{},[117,118,119],"thead",{},[120,121,122,126,129],"tr",{},[123,124,125],"th",{},"Budget",[123,127,128],{},"How it spends",[123,130,131],{},"Use it for",[133,134,135,147],"tbody",{},[120,136,137,141,144],{},[138,139,140],"td",{},"Daily",[138,142,143],{},"An average per day. Meta can spend up to 75% more on a good day, but not more than 7 times the daily budget in a calendar week.",[138,145,146],{},"An always-on test or a steady campaign",[120,148,149,152,155],{},[138,150,151],{},"Lifetime",[138,153,154],{},"A total for the dates you pick, spread across them. Needed if you want ads to run only at set hours.",[138,156,157],{},"A promo with fixed dates, such as an 11.11 week or a Raya sale",[12,159,160,163,164,167,168,171,172,175],{},[27,161,162],{},"Launch by hand"," in AdPlay.ai offers the same two choices: ",[27,165,166],{},"Daily Budget"," or ",[27,169,170],{},"Lifetime Budget",". A lifetime budget also asks for an ",[27,173,174],{},"End Date",".",[19,177,179],{"id":178},"step-5-leave-it-alone","Step 5: leave it alone",[12,181,182],{},"A large budget change counts as a big edit and can restart learning. Set the budget, then do not touch it for at least a week. Judge the test at the end of the two weeks, on your cost per result.",[19,184,186],{"id":185},"a-worked-example-the-ipoh-brownie-box","A worked example: the Ipoh brownie box",[12,188,189],{},"Say you sell a brownie box at RM 45, delivered in Ipoh.",[32,191,192,198,204,210,216,222,228],{},[35,193,194,197],{},[27,195,196],{},"Break-even."," Ingredients, box and delivery cost you RM 20. RM 45 minus RM 20 leaves RM 25. That is your break-even cost per sale.",[35,199,200,203],{},[27,201,202],{},"Target."," You want profit on every box, so you set a target of RM 15 a sale. That is a third of the price, a common place to start.",[35,205,206,209],{},[27,207,208],{},"Readable test."," 20 sales × RM 15 = RM 300 for two weeks. That is about RM 21 a day.",[35,211,212,215],{},[27,213,214],{},"Learning check."," 50 sales × RM 15 ÷ 7 = about RM 107 a day. Too much for now.",[35,217,218,221],{},[27,219,220],{},"The fix."," You sell on WhatsApp, so you let Meta find chats instead of sales. Say a chat costs you RM 3. Then 50 chats a week cost RM 150, about RM 21 a day. The same budget now gives Meta enough data.",[35,223,224,227],{},[27,225,226],{},"Tax."," RM 21 a day becomes about RM 22.70 with 8% service tax. Over two weeks, plan for about RM 318.",[35,229,230,233],{},[27,231,232],{},"Budget type."," Daily, because this is an always-on test. For the Deepavali gift boxes later, a lifetime budget with fixed dates fits better.",[12,235,236],{},"Then you count which chats became paid orders. That gives your real cost per sale, which is what you compare with RM 25.",[12,238,239],{},[240,241],"img",{"alt":242,"src":243},"A four-step card for the Ipoh brownie box: RM 45 price split into RM 20 costs and a RM 25 break-even with a RM 15 target, the RM 300 test against the RM 107 a day learning check fixed by RM 3 WhatsApp chats, then RM 21 a day plus 8% tax giving about RM 318 for two weeks on a daily budget.","\u002Fimages\u002Flearn\u002Fbudget-maths.webp",[19,245,247],{"id":246},"checklist","Checklist",[81,249,252,262,268,274,280,286],{"className":250},[251],"contains-task-list",[35,253,256,261],{"className":254},[255],"task-list-item",[257,258],"input",{"disabled":259,"type":260},true,"checkbox"," I know my break-even cost per sale in RM.",[35,263,265,267],{"className":264},[255],[257,266],{"disabled":259,"type":260}," My target is below it.",[35,269,271,273],{"className":270},[255],[257,272],{"disabled":259,"type":260}," My two-week budget can buy about 20 results at my target.",[35,275,277,279],{"className":276},[255],[257,278],{"disabled":259,"type":260}," I added 8% service tax to the plan.",[35,281,283,285],{"className":282},[255],[257,284],{"disabled":259,"type":260}," I picked daily or lifetime on purpose.",[35,287,289,291],{"className":288},[255],[257,290],{"disabled":259,"type":260}," I will not change the budget for at least a week.",[12,293,294,295,300,301,175],{},"For more worked examples, read ",[296,297,299],"a",{"href":298},"\u002Fblog\u002Fhow-much-to-spend-on-facebook-ads","how much to spend on Facebook ads"," and ",[296,302,304],{"href":303},"\u002Fblog\u002Ffacebook-ads-cost-malaysia","what Facebook ads cost in Malaysia",[19,306,308],{"id":307},"your-homework","Your homework",[32,310,311,314,317],{},[35,312,313],{},"Work out your break-even cost per sale and your target, in RM.",[35,315,316],{},"Work out your two-week test budget and your daily budget, then add 8%.",[35,318,319,320,324,325,328,329,332,333,336,337,340,341,175],{},"Keep the numbers. When you ",[296,321,323],{"href":322},"\u002Flearn\u002Fconnect-meta","connect Meta in AdPlay.ai",", the last step asks ",[27,326,327],{},"What do you want from your ads?"," Pick ",[27,330,331],{},"Purchases"," and type your target in ",[27,334,335],{},"Target per sale",". If you pick ",[27,338,339],{},"Leads",", the box reads ",[27,342,343],{},"Target per lead",{"title":345,"searchDepth":346,"depth":346,"links":347},"",2,[348,349,350,351,352,353,354,355],{"id":21,"depth":346,"text":22},{"id":52,"depth":346,"text":53},{"id":100,"depth":346,"text":101},{"id":111,"depth":346,"text":112},{"id":178,"depth":346,"text":179},{"id":185,"depth":346,"text":186},{"id":246,"depth":346,"text":247},{"id":307,"depth":346,"text":308},"Work out your first Meta ads budget in RM: your break-even cost per sale, a test you can read, service tax, and when to pick a daily or lifetime budget.","md",[359,362,365],{"question":360,"answer":361},"Is RM 20 a day enough to start?","It depends on what one result costs you. Divide your two-week budget by your target cost per result. If the answer is about 20 or more, the test can tell you something. If it is under 10, pick a cheaper result, such as a WhatsApp chat, or raise the budget.",{"question":363,"answer":364},"Can Meta spend more than my daily budget?","Yes, on some days. Meta can spend up to 75% more than your daily budget on a good day, but not more than 7 times the daily budget across a calendar week.",{"question":366,"answer":367},"Is the 8% service tax included in my budget?","No. When your ad account's Sold to country is Malaysia, Meta adds 8% service tax on top of what your ads spend. RM 1,000 of ads is billed as RM 1,080.","Write down your break-even cost per sale, your target, and a daily test budget you can hold for two weeks, ready to type into AdPlay.ai when you connect Meta.",{},5,0,"\u002Flearn\u002Fcourse\u002Fbudget-in-ringgit","2026-11-08",[298,303,375,376,322],"\u002Fblog\u002Ffacebook-ad-budget-how-much","\u002Fblog\u002Ffacebook-ads-spending-too-fast",{"title":5,"description":356},[379,383,386,389,392,395],{"label":380,"url":381,"year":382},"Meta Business Help Center: About daily budgets","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F190490051321426","2026",{"label":384,"url":385,"year":382},"Meta Business Help Center: About lifetime budgets","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F1844835042445690",{"label":387,"url":388,"year":382},"Meta Business Help Center: About the learning phase","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F112167992830700",{"label":390,"url":391,"year":382},"Meta Business Help Center: Best practices for minimum budgets","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F203183363050448",{"label":393,"url":394,"year":382},"Meta Business Help Center: About Malaysia service tax","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F518599602329608",{"label":396,"url":397,"year":398},"Royal Malaysian Customs Department: Service tax rate change to 8% on digital services by foreign registered persons","https:\u002F\u002Fmystods.customs.gov.my\u002Fstorage\u002Fapp\u002Fmedia\u002Fpdf\u002Fguide\u002Fguide-on-transitional-rules-for-the-change-in-st-rate-to-8-on-digital-service-provided-by-frp.pdf","2024","learn\u002Fcourse\u002Fbudget-in-ringgit","9tmh8pWpMQUNRX3327TTOSubJH3-8VSvC7TOQxE1P8c",1794226375090]