[{"data":1,"prerenderedAt":352},["ShallowReactive",2],{"course-good-numbers-in-malaysia":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":304,"description":305,"extension":306,"faqs":307,"homework":317,"meta":318,"minutes":319,"module":319,"navigation":320,"order":296,"path":321,"publishedAt":322,"related":323,"seo":328,"sources":329,"stem":350,"updatedAt":322,"__hash__":351},"course\u002Flearn\u002Fcourse\u002Fgood-numbers-in-malaysia.md","Good Meta ads numbers in Malaysia","No neutral source measures Malaysian Meta ad costs. Local agencies publish ringgit ranges (about RM 0.30 to RM 5.00 a click and RM 8 to RM 50 per 1,000 views, in guides from 2025 and 2026), but none shows its data, so use them only to check nothing is broken. Good numbers for you come from your margin: the most you can pay for one sale is what you keep from it. After a few weeks, your own account is the benchmark.","\u002Fcampaigns",{"type":9,"value":10,"toc":294},"minimark",[11,15,18,23,26,99,102,105,108,112,115,153,156,159,163,166,193,196,199,202,206,209,234,241,245,262,266],[12,13,14],"p",{},"Every owner asks the same thing after the first week of ads: is this number good? Here is the honest answer. Meta publishes no rate card for Malaysia, and no neutral body measures Malaysian ad costs the way some firms measure US ones. So any \"Malaysian average\" you read is an estimate.",[12,16,17],{},"That does not leave you guessing. You have three things to work with: the ranges local agencies publish, measured data from other markets, and your own margin. The last one matters most.",[19,20,22],"h2",{"id":21},"what-malaysian-agencies-publish","What Malaysian agencies publish",[12,24,25],{},"These are the ringgit ranges from three local guides that name a date. Read them side by side.",[27,28,31],"data-table",{"caption":29,"title":30},"Practitioner estimates from agency client work. None of the three publishes a sample size or method, so treat them as a sanity check, not a target.","Ringgit CPC and CPM ranges published by Malaysian agencies, 2025 to 2026",[32,33,34,53],"table",{},[35,36,37],"thead",{},[38,39,40,44,47,50],"tr",{},[41,42,43],"th",{},"Published by",[41,45,46],{},"Date",[41,48,49],{},"Cost per click",[41,51,52],{},"Cost per 1,000 views (CPM)",[54,55,56,71,85],"tbody",{},[38,57,58,62,65,68],{},[59,60,61],"td",{},"MediaPlus Digital",[59,63,64],{},"January 2026",[59,66,67],{},"RM 0.40 to RM 3.00",[59,69,70],{},"RM 8 to RM 25",[38,72,73,76,79,82],{},[59,74,75],{},"OpenMinds Resources",[59,77,78],{},"July 2026",[59,80,81],{},"RM 0.30 to RM 3.00",[59,83,84],{},"RM 8 to RM 35",[38,86,87,90,93,96],{},[59,88,89],{},"Iffah Ishak",[59,91,92],{},"March 2025",[59,94,95],{},"RM 0.50 to RM 5.00",[59,97,98],{},"RM 10 to RM 50",[12,100,101],{},"The top CPM in one guide is twice the top in another. These are rough numbers, not a price list.",[12,103,104],{},"For leads, the same guides quote RM 8 to RM 80 across categories (OpenMinds Resources, July 2026), and RM 3 to RM 10 for food and drink rising to RM 50 to RM 150 for finance and insurance (MediaPlus Digital, January 2026).",[12,106,107],{},"How to use them: if your CPM is RM 12, it sits inside every range. Nothing is broken. If it is many times the top of every range, check your audience size, the season and your ad quality.",[19,109,111],{"id":110},"what-measured-data-says-and-what-it-does-not","What measured data says, and what it does not",[12,113,114],{},"The best measured numbers come from the US. In 2025, WordStream found:",[116,117,118,131,142],"ul",{},[119,120,121,122,126,127,130],"li",{},"CTR averaged ",[123,124,125],"strong",{},"1.71%"," for traffic campaigns and ",[123,128,129],{},"2.59%"," for lead campaigns.",[119,132,133,134,137,138,141],{},"Cost per click averaged ",[123,135,136],{},"US$ 0.70"," for traffic and ",[123,139,140],{},"US$ 1.92"," for leads.",[119,143,144,145,148,149,152],{},"Cost per lead ran from ",[123,146,147],{},"US$ 3.16"," for restaurants to ",[123,150,151],{},"US$ 76.71"," for dental services.",[12,154,155],{},"Do not turn these into ringgit targets. They come from a different, busier auction. Two things do carry over. First, a CTR far below those averages usually means the ad is not earning attention. Second, the order of categories: both the US study and the Malaysian guides put food among the cheapest and finance or health among the most expensive.",[12,157,158],{},"Prices also move with the calendar. Gupta Media tracked Meta CPMs at US$ 17.70 on Cyber Monday 2024, against a 2024 average of US$ 7.43. Expect your costs to rise before Hari Raya and around 11.11 too, though no one publishes a Malaysian figure.",[19,160,162],{"id":161},"good-numbers-start-from-your-margin","Good numbers start from your margin",[12,164,165],{},"Say you sell batik shirts online at RM 120. After the shirt, packing and delivery, you keep RM 54. That is a 45% margin.",[167,168,169,175,181,187],"ol",{},[119,170,171,174],{},[123,172,173],{},"Most you can pay per sale: RM 54."," At that cost you break even. Above it, every sale loses money.",[119,176,177,180],{},[123,178,179],{},"Your target per sale: lower, say RM 35."," This leaves RM 19 profit a shirt.",[119,182,183,186],{},[123,184,185],{},"Break-even ROAS: 1 ÷ 0.45 = about 2.2."," The Corporate Finance Institute calls 4:1 or more strong for online shops and retail, which run on thin margins, and 2:1 usually enough for high-margin businesses. Your own break-even is the line that matters.",[119,188,189,192],{},[123,190,191],{},"Most you can pay per click."," Multiply the most per sale by the share of visitors who buy. If 3 in 100 buy: RM 54 × 0.03 = about RM 1.62 to break even, or RM 35 × 0.03 = RM 1.05 to hit your target.",[12,194,195],{},"Now the agency CPC range (RM 0.30 to RM 5.00) means little to you. A RM 1.00 click is fine for the batik shop and a loss for a shop that sells RM 15 items.",[12,197,198],{},"For leads, work out what one lead is worth. Say a tuition centre earns RM 300 profit from each new student and 1 in 5 leads signs up. One lead is worth RM 60. Pay less than that.",[12,200,201],{},"For frequency, Search Engine Land's 2025 guidance puts the practical ceiling at about 3 for new audiences and about 5 for retargeting. Past that, the same people see your ad too often.",[19,203,205],{"id":204},"after-a-month-your-account-is-the-benchmark","After a month, your account is the benchmark",[12,207,208],{},"After 2 to 4 weeks of steady spend, your own numbers beat any published range. Compare each new ad with your own recent ads, in the same season, on the same goal.",[12,210,211,212,215,216,219,220,223,224,227,228,233],{},"AdPlay.ai does this for you in ",[123,213,214],{},"Insights",". Once you save a target, the ",[123,217,218],{},"Cost each"," column marks it with a line, and each ad's bar turns green under it or red over it. When an ad sells under your target, the ",[123,221,222],{},"Best ad this week"," card shows it and ranks it ",[123,225,226],{},"Against your own ads"," over the last 90 days. See ",[229,230,232],"a",{"href":231},"\u002Flearn\u002Finsights","the Insights guide",".",[12,235,236],{},[237,238],"img",{"alt":239,"src":240},"The Best ad this week card in Insights: 7 sales at RM 13.00 each, under the RM 25 target, ranked 2nd of 7 ads on cost and 1st of 9 on clicks per view over 90 days","\u002Fimages\u002Flearn\u002Fbest-ad.webp",[19,242,244],{"id":243},"checklist","Checklist",[116,246,247,250,253,256,259],{},[119,248,249],{},"You know the most you can pay per sale or lead.",[119,251,252],{},"You set a target below it, with room for profit.",[119,254,255],{},"You know your break-even ROAS.",[119,257,258],{},"You use agency ranges only to check nothing is broken.",[119,260,261],{},"You never treat a US dollar average as your ringgit target.",[19,263,265],{"id":264},"your-homework","Your homework",[12,267,268,269,273,274,277,278,281,282,285,286,289,290,293],{},"Write down three numbers for your main product: the most you can pay per sale, your target per sale, and your break-even ROAS. Then save the target in AdPlay.ai. When you connect Meta (see ",[229,270,272],{"href":271},"\u002Flearn\u002Fconnect-meta","Connect Meta","), the last step asks for your ",[123,275,276],{},"Target per sale"," (or ",[123,279,280],{},"Target per lead","). To change it later, open ",[123,283,284],{},"Campaigns",", tap ",[123,287,288],{},"Change goal",", enter the new target and tap ",[123,291,292],{},"Save",". Insights uses it to judge every ad.",{"title":295,"searchDepth":296,"depth":296,"links":297},"",2,[298,299,300,301,302,303],{"id":21,"depth":296,"text":22},{"id":110,"depth":296,"text":111},{"id":161,"depth":296,"text":162},{"id":204,"depth":296,"text":205},{"id":243,"depth":296,"text":244},{"id":264,"depth":296,"text":265},"Set your target","What good CPM, CPC, CTR and ROAS look like for Malaysian Meta ads, using only dated, named sources, and how to set your own targets from your margin.","md",[308,311,314],{"question":309,"answer":310},"What is a good CPC for Facebook ads in Malaysia?","Local agency guides quote ranges from about RM 0.30 to RM 5.00 a click, but none publishes the data behind it. A better test is your own ceiling: the most you can pay for one sale, times the share of visitors who buy. If 3 in 100 visitors buy and you keep RM 54 a sale, a click under about RM 1.62 breaks even.",{"question":312,"answer":313},"What is a good ROAS in Malaysia?","It depends on your margin, not your country. Break-even ROAS is 1 divided by your profit margin, so a 50% margin breaks even at 2.0 and a 25% margin needs 4.0. Anything above your own break-even makes money.",{"question":315,"answer":316},"Why are my costs higher than the ranges I read online?","Most ranges online are averages across many shops, or US figures in US dollars. A small audience, a festive peak or a tired ad can all push your cost up. Compare with your own past weeks first.","Write down your most per sale, your target per sale and your break-even ROAS, then save the target as Target per sale in AdPlay.ai.",{},5,true,"\u002Flearn\u002Fcourse\u002Fgood-numbers-in-malaysia","2026-11-08",[324,325,326,327,231],"\u002Fblog\u002Ffacebook-ads-cost-malaysia","\u002Fblog\u002Fgood-cpc-facebook-ads","\u002Fblog\u002Fgood-roas-facebook-ads","\u002Fblog\u002Fgood-facebook-ad-frequency",{"title":5,"description":305},[330,334,337,341,344,347],{"label":331,"url":332,"year":333},"MediaPlus Digital, Facebook Ads Price in Malaysia: What You Actually Pay in 2026","https:\u002F\u002Fmediaplusdigital.com.my\u002Ffacebook-ads-cost-in-malaysia\u002F","2026",{"label":335,"url":336,"year":333},"AdPlay.ai, Facebook ads cost in Malaysia (published agency ranges compared)","https:\u002F\u002Fadplay.ai\u002Fblog\u002Ffacebook-ads-cost-malaysia",{"label":338,"url":339,"year":340},"WordStream, Facebook Ads Benchmarks 2025","https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Ffacebook-ads-benchmarks-2025","2025",{"label":342,"url":343,"year":340},"Gupta Media, Real-Time Social Media Ads Cost Tracker","https:\u002F\u002Fwww.guptamedia.com\u002Fsocial-media-ads-cost",{"label":345,"url":346,"year":340},"Corporate Finance Institute, Return on Ad Spend (ROAS) Guide","https:\u002F\u002Fcorporatefinanceinstitute.com\u002Fresources\u002Fvaluation\u002Freturn-on-ad-spend-guide-finance\u002F",{"label":348,"url":349,"year":340},"Search Engine Land, Your ads are dying: how to spot and stop creative fatigue","https:\u002F\u002Fsearchengineland.com\u002Fdying-ads-creative-fatigue-463690","learn\u002Fcourse\u002Fgood-numbers-in-malaysia","jzwO4iPDRpJVopCeeH2xVSG85907VBW6VE_6_bqwm2w",1794226375533]