[{"data":1,"prerenderedAt":438},["ShallowReactive",2],{"course-malaysian-ad-rules":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":377,"description":378,"extension":379,"faqs":380,"homework":390,"meta":391,"minutes":392,"module":363,"navigation":393,"order":394,"path":395,"publishedAt":396,"related":397,"seo":401,"sources":402,"stem":436,"updatedAt":396,"__hash__":437},"course\u002Flearn\u002Fcourse\u002Fmalaysian-ad-rules.md","Malaysian ad rules small shops trip on","Malaysian ads answer to two rulebooks at once: Malaysian law and Meta's own Advertising Standards, and passing Meta's review does not make an ad legal. Small shops trip most on six things: claims they cannot prove, 'best' and 'No. 1', sale prices, free gifts with hidden conditions, halal claims without a certificate, and health claims without KKLIU approval. Hold the evidence before the ad runs, qualify every measurable claim, and keep health and halal claims to what is approved.","\u002Fproducts",{"type":9,"value":10,"toc":361},"minimark",[11,15,20,23,40,43,47,50,56,60,63,78,81,85,94,114,118,121,125,133,137,140,151,155,175,179,186,258,262,305,317,321,344,348],[12,13,14],"p",{},"Most small shops never hear from a regulator, so it is easy to think the rules do not apply. They do, and one complaint from a rival or a customer is enough to start a case. This lesson covers the rules small shops break most. It is a guide, not legal advice: for a big launch or a health product, ask a lawyer.",[16,17,19],"h2",{"id":18},"two-rulebooks-one-ad","Two rulebooks, one ad",[12,21,22],{},"Every ad in Malaysia answers to two sets of rules.",[24,25,26,34],"ol",{},[27,28,29,33],"li",{},[30,31,32],"strong",{},"Malaysian law and codes."," Mainly the Trade Descriptions Act 2011, the Consumer Protection Act 1999, the Medicines (Advertisement and Sale) Act 1956 and the Content Code 2022.",[27,35,36,39],{},[30,37,38],{},"Meta's Advertising Standards."," Meta checks these when it reviews your ad.",[12,41,42],{},"An ad that Meta approves can still break Malaysian law.",[16,44,46],{"id":45},"_1-hold-the-proof-before-the-ad-runs","1. Hold the proof before the ad runs",[12,48,49],{},"Paragraph 4.8 of the Content Code 2022 says factual claims must be capable of proof, with the evidence ready when asked. If a complaint about a misleading or superlative claim reaches the Content Forum's Complaints Bureau, you get five working days to send it. Separately, section 18 of the Trade Descriptions Act bans false or misleading statements in ads. A company can be fined up to RM 500,000 under section 21.",[12,51,52,55],{},[30,53,54],{},"What to do:"," for every factual line (\"lasts 2 years\", \"3,000 sold\", \"clinically tested\"), keep the proof before the ad goes live.",[16,57,59],{"id":58},"_2-best-no-1-and-only","2. \"Best\", \"No. 1\" and \"only\"",[12,61,62],{},"Plain praise is allowed. \"Our favourite recipe\" is your opinion. \"Malaysia's favourite\" is a claim about other people, and you need a survey to back it. Once a claim points at something you can measure, such as sales, price or speed, you must prove it.",[64,65,66,72],"ul",{},[27,67,68,71],{},[30,69,70],{},"Risky:"," \"Malaysia's No. 1 serum.\"",[27,73,74,77],{},[30,75,76],{},"Safer:"," \"Our best-selling serum, by units sold on our store, January to June 2026.\"",[12,79,80],{},"\"Only\" is the riskiest word. One rival doing the same thing makes it false. Search before you claim it, and save the date of your search.",[16,82,84],{"id":83},"_3-sale-prices-and-discounts","3. Sale prices and discounts",[12,86,87,88,93],{},"Sales follow the Trade Descriptions (Cheap Sale Price) Regulations, the Trade Descriptions Act and the Content Code. It is not settled whether the cheap sale rules cover shops that only sell online (the ",[89,90,92],"a",{"href":91},"\u002Fblog\u002Fdiscount-price-claims-rules-malaysia","discount rules guide"," explains why). The safe choice is to assume they cover you.",[64,95,96,99,102,105,108,111],{},[27,97,98],{},"The \"was\" price is the latest price you charged before the sale started.",[27,100,101],{},"A sale longer than three days needs written notice to KPDN at least one day before it starts.",[27,103,104],{},"One sale price can run for at most 31 days.",[27,106,107],{},"Put the sale dates on the ad itself.",[27,109,110],{},"Prices should be all-in. Section 15 of the Trade Descriptions Act treats a quoted price as including taxes and charges.",[27,112,113],{},"\"Up to 70% off\" needs real depth behind it, not two items at 70% (Content Code paragraph 4.10).",[16,115,117],{"id":116},"_4-free-gifts-and-limited-stock","4. Free gifts and limited stock",[12,119,120],{},"Section 14 of the Consumer Protection Act 1999 allows conditions on a free offer. But you must place the condition near the word \"free\" and print it at least half as large. This covers \"percuma\" and \"Buy 1 Free 1\" too. If you say stock is limited, section 15 asks you to state the quantity and the dates.",[16,122,124],{"id":123},"_5-halal-claims","5. Halal claims",[12,126,127,128,132],{},"Only show the halal logo or say \"halal\" if you hold a valid certificate from JAKIM or a state Islamic religious council. Using Islamic images or words to suggest halal without one is also an offence. BERNAMA reported in 2025 that a company making a false halal claim can be fined up to RM 5 million. The ",[89,129,131],{"href":130},"\u002Fblog\u002Fhalal-ad-creative-malaysia","halal ad guide"," covers what an ad may show.",[16,134,136],{"id":135},"_6-health-products-and-kkliu","6. Health products and KKLIU",[12,138,139],{},"If your ad says a product treats, prevents or helps a health condition, it needs approval from the Ministry of Health's Medicine Advertisements Board first. The approved ad carries a KKLIU number. This covers supplements, traditional products, medicines, clinics and health services, on social media too.",[64,141,142,145,148],{},[27,143,144],{},"For 20 conditions listed in the Act, including diabetes, hypertension, asthma and cancer, no public ad is allowed at all.",[27,146,147],{},"A cosmetic may talk about hydration or glow. \"Treats acne\" turns it into a medicine claim.",[27,149,150],{},"A first offence can mean a fine of up to RM 3,000 or a year in jail.",[16,152,154],{"id":153},"_7-metas-rules-that-catch-small-shops","7. Meta's rules that catch small shops",[64,156,157,163,169],{},[27,158,159,162],{},[30,160,161],{},"Personal attributes."," Do not claim to know the viewer's health, age, religion or money problems. \"Are you struggling with acne?\" can get rejected. \"A serum made for breakout-prone skin\" is the safer way to say it.",[27,164,165,168],{},[30,166,167],{},"Before and after."," Side-by-side photos for weight loss and for wrinkle or anti-ageing treatments are banned.",[27,170,171,174],{},[30,172,173],{},"Fake urgency."," A countdown that resets or a sale that never ends counts as deceptive.",[16,176,178],{"id":177},"worked-example-a-herbal-tea-from-melaka","Worked example: a herbal tea from Melaka",[12,180,181,182],{},"Say you sell a herbal tea blend online from Melaka. Your first draft reads: ",[183,184,185],"em",{},"\"Malaysia's No. 1 herbal tea! Lowers blood pressure naturally. Halal. Only today 50% off, was RM 60!\"",[187,188,191],"data-table",{"caption":189,"title":190},"Each line of a hypothetical herbal tea ad, the rule it breaks, and a safer rewrite for a small Malaysian shop.","Draft ad lines for a herbal tea, checked against Malaysian rules",[192,193,194,210],"table",{},[195,196,197],"thead",{},[198,199,200,204,207],"tr",{},[201,202,203],"th",{},"Draft line",[201,205,206],{},"Problem",[201,208,209],{},"Safer rewrite",[211,212,213,225,236,247],"tbody",{},[198,214,215,219,222],{},[216,217,218],"td",{},"Malaysia's No. 1 herbal tea",[216,220,221],{},"Measurable claim with no proof",[216,223,224],{},"Loved by 900 repeat buyers on our shop page",[198,226,227,230,233],{},[216,228,229],{},"Lowers blood pressure naturally",[216,231,232],{},"Hypertension is a listed condition: no ad allowed",[216,234,235],{},"A calming blend for a quiet evening",[198,237,238,241,244],{},[216,239,240],{},"Halal",[216,242,243],{},"Fine only with a valid certificate",[216,245,246],{},"Show the logo only if you hold one",[198,248,249,252,255],{},[216,250,251],{},"Only today 50% off, was RM 60",[216,253,254],{},"RM 60 must be your latest real price, and \"only today\" must be true",[216,256,257],{},"50% off, was RM 60, until Sun 15 Nov",[16,259,261],{"id":260},"check-your-claims-in-adplayai","Check your claims in AdPlay.ai",[24,263,264,276,291,298],{},[27,265,266,267,270,271,275],{},"Open ",[30,268,269],{},"Products & Services"," and open your product (",[89,272,274],{"href":273},"\u002Flearn\u002Fset-up-your-brand","Set up your brand and products"," shows where).",[27,277,278,279,282,283,286,287,290],{},"Below ",[30,280,281],{},"Buying terms",", open the last link (it names specifications, benefits, claims and who it is for) and read the ",[30,284,285],{},"Claims"," and ",[30,288,289],{},"Benefits",". Some may come from your website. The AI tools read these when they write your ads, so remove any you cannot prove.",[27,292,293,294,297],{},"Click ",[30,295,296],{},"Save",".",[27,299,300,301,304],{},"When you make ads in the ",[30,302,303],{},"Ad Generator",", the Generate dialog may list proof and offers. Uncheck any that isn't true today.",[12,306,307,308,311,312,316],{},"The ",[30,309,310],{},"Ad check"," on the ad page looks for things made wrong, such as hands drawn badly (",[89,313,315],{"href":314},"\u002Flearn\u002Fpolish-an-ad-with-ask-ai","Polish an ad with Ask AI"," explains it). It does not check your claims against Malaysian law. That part is yours.",[16,318,320],{"id":319},"checklist","Checklist",[64,322,323,326,329,332,335,338,341],{},[27,324,325],{},"You hold evidence for every factual claim.",[27,327,328],{},"Every \"best\" or \"No. 1\" says what, where and when.",[27,330,331],{},"Sale dates are on the ad, and the \"was\" price is real.",[27,333,334],{},"Free offer conditions sit near the word free, at least half its size.",[27,336,337],{},"Halal appears only with a valid certificate.",[27,339,340],{},"No health claim runs without KKLIU approval.",[27,342,343],{},"No line claims to know the viewer's personal traits.",[16,345,347],{"id":346},"your-homework","Your homework",[12,349,350,351,353,354,356,357,297],{},"Read every claim in your current ads and on your product page. Rewrite each line that fails the checklist above. Then update the ",[30,352,285],{}," of your product in AdPlay.ai and click ",[30,355,296],{},", so your next ads start from claims you can prove. Next module: ",[89,358,360],{"href":359},"\u002Flearn\u002Fcourse\u002Ffrom-research-to-ideas","from research to ideas",{"title":362,"searchDepth":363,"depth":363,"links":364},"",2,[365,366,367,368,369,370,371,372,373,374,375,376],{"id":18,"depth":363,"text":19},{"id":45,"depth":363,"text":46},{"id":58,"depth":363,"text":59},{"id":83,"depth":363,"text":84},{"id":116,"depth":363,"text":117},{"id":123,"depth":363,"text":124},{"id":135,"depth":363,"text":136},{"id":153,"depth":363,"text":154},{"id":177,"depth":363,"text":178},{"id":260,"depth":363,"text":261},{"id":319,"depth":363,"text":320},{"id":346,"depth":363,"text":347},"Check your claims","The Malaysian ad rules small shops break most: proof for claims, best and No. 1, sale prices, free gifts, halal, KKLIU for health products and Meta policy.","md",[381,384,387],{"question":382,"answer":383},"Meta approved my ad. Does that mean it is legal in Malaysia?","No. Meta checks its own Advertising Standards, not Malaysian law. An ad can pass Meta's review and still break the Trade Descriptions Act or need Medicine Advertisements Board approval.",{"question":385,"answer":386},"Can I write 'best' in my ad?","As plain praise, often yes: 'the sambal we are proudest of' is opinion. Once 'best' or 'No. 1' points at something measurable, like sales or price, you need proof, and the ad should say what was measured, where and when.",{"question":388,"answer":389},"Do I need KKLIU for a skincare product?","Not for cosmetic claims such as hydration or glow, which are self-regulated. You need it once the ad makes a medical or health claim, such as treating acne or eczema, and that also means the product must be registered for that use.","Read every claim in your current ads and product page, rewrite any line that fails this lesson's checklist, and update the Claims of your product on AdPlay.ai to match.",{},6,true,4,"\u002Flearn\u002Fcourse\u002Fmalaysian-ad-rules","2026-11-08",[398,399,91,400,273],"\u002Fblog\u002Fad-claim-substantiation-rules-malaysia","\u002Fblog\u002Fsuperlative-claims-rules-malaysia","\u002Fblog\u002Fkkliu-meta-ad-approval-malaysia",{"title":5,"description":378},[403,407,411,415,419,423,426,430,433],{"label":404,"url":405,"year":406},"Content Forum, The Malaysian Communications and Multimedia Content Code 2022 (Third Edition)","https:\u002F\u002Fcontentforum.my\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002FContent-Code-2022.pdf","2022",{"label":408,"url":409,"year":410},"Trade Descriptions Act 2011 [Act 730], Laws of Malaysia, Attorney General's Chambers","https:\u002F\u002Flom.agc.gov.my\u002Fact-detail.php?act=730&lang=BI","2011",{"label":412,"url":413,"year":414},"KPDN, Notis Jualan Murah: Garis Panduan (cheap sale notice guidance)","https:\u002F\u002Fnjm.kpdn.gov.my","2026",{"label":416,"url":417,"year":418},"Consumer Protection Act 1999 (Act 599), reprint as at 1 November 2021, Attorney General's Chambers","https:\u002F\u002Flom.agc.gov.my\u002Filims\u002Fupload\u002Fportal\u002Fakta\u002Foutputaktap\u002F1690994_BI\u002F011121_Act%20599_final.pdf","2021",{"label":420,"url":421,"year":422},"KPDN, Trade Description (halal orders, certifying bodies and penalties)","https:\u002F\u002Fwww.kpdn.gov.my\u002Fen\u002Fsubmenu\u002Fenforcement-submenu\u002Fprotecting-intellectual-property\u002Ftrade-description","2025",{"label":424,"url":425,"year":422},"BERNAMA, Misuse of halal logo: existing legal penalties already severe","https:\u002F\u002Fbernama.com\u002Fen\u002Fnews.php?id=2383390",{"label":427,"url":428,"year":429},"Laws of Malaysia, Act 290: Medicines (Advertisement and Sale) Act 1956, reprint as at 1 May 2013","https:\u002F\u002Flom.agc.gov.my\u002Filims\u002Fupload\u002Fportal\u002Fakta\u002FLOM\u002FEN\u002FAct%20290%20(11.03.2015).pdf","2013",{"label":431,"url":432,"year":414},"Meta Transparency Center, Privacy violations and personal attributes","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Fobjectionable-content\u002Fprivacy-violations-personal-attributes\u002F",{"label":434,"url":435,"year":414},"Meta Transparency Center, Health and Wellness advertising standard","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Fhealth-wellness\u002F","learn\u002Fcourse\u002Fmalaysian-ad-rules","DQicYlsJIYXwEFH6swk1DXbmCCLQn6Dwu_Lnt6FBzig",1794226375360]