[{"data":1,"prerenderedAt":343},["ShallowReactive",2],{"course-mega-sale-days":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":287,"description":288,"extension":289,"faqs":290,"homework":300,"meta":301,"minutes":302,"module":303,"navigation":304,"order":277,"path":305,"publishedAt":306,"related":307,"seo":311,"sources":312,"stem":341,"updatedAt":306,"__hash__":342},"course\u002Flearn\u002Fcourse\u002Fmega-sale-days.md","Mega sale days: 9.9 to 12.12 and payday","Treat 9.9, 10.10, 11.11 and 12.12 as one run, not four cold starts. Marketplaces open each sale weeks early (in 2024, Shopee gave out 11.11 vouchers every day from 26 October to 13 November), so your ads should be live and settled before the day. Lead with a clear ringgit offer, because every feed is full of deals, and use payday at the end of each month as a smaller push between the big dates.","\u002Fad-library",{"type":9,"value":10,"toc":275},"minimark",[11,15,20,23,26,30,33,56,59,63,66,69,87,91,94,120,138,142,145,149,152,178,181,185,202,206,263],[12,13,14],"p",{},"On a mega sale day, your ad sits next to Shopee, Lazada and every big brand in Malaysia. You will not outspend them. You can be ready earlier, say a clearer offer, and talk to the people who already know you.",[16,17,19],"h2",{"id":18},"why-sale-days-are-different","Why sale days are different",[12,21,22],{},"The marketplaces turn each double date into a season. In 2024, Shopee gave out 11.11 vouchers every day from 26 October to 13 November, so shoppers were hunting deals two weeks before the day. In 2025, Shopee said shoppers saved RM685 million through vouchers and promotions on its 11.11 sale. That is the noise your ad has to cut through.",[12,24,25],{},"Ad space also costs more at the end of the year. Gupta Media's tracker (global Meta data, not Malaysia only) put the cost of 1,000 views on Cyber Monday 2024 at US$17.70, against a 2024 average of US$7.43. Expect your own cost to rise on the big days, and plan for it.",[16,27,29],{"id":28},"one-run-three-parts","One run, three parts",[12,31,32],{},"Think of 9.9, 10.10, 11.11 and 12.12 as one season with a rhythm that repeats.",[34,35,36,44,50],"ol",{},[37,38,39,43],"li",{},[40,41,42],"strong",{},"Before (7 to 14 days out)."," Run ads that tell people a deal is coming and show the product. Reach new people while views are cheaper. Anyone who clicks, watches or visits now is your warm audience for the day.",[37,45,46,49],{},[40,47,48],{},"The sale (the day, plus a day or two)."," Show the price and the deadline: \"11.11 only: 2 for RM80, ends midnight\". Show these ads to people who already know you: followers, site visitors and past buyers.",[37,51,52,55],{},[40,53,54],{},"After (2 to 5 days)."," Remind people who looked but did not buy. Then point to the next date.",[12,57,58],{},"Use the early dates to learn. 9.9 and 10.10 are a cheaper place to test two offers, so you walk into 11.11 already knowing which one sells.",[16,60,62],{"id":61},"keep-the-campaign-steady","Keep the campaign steady",[12,64,65],{},"Meta needs time with a new ad set. It is in the learning phase until it gets about 50 results (such as purchases) in 7 days, and big edits can send it back. Every new ad also goes through review, which Meta says is usually done within 24 hours but can take longer.",[12,67,68],{},"So:",[70,71,72,75,78],"ul",{},[37,73,74],{},"Keep one campaign running across the season, instead of a new one each date.",[37,76,77],{},"Add each sale's ads 3 to 5 days early, so review and learning finish before the day.",[37,79,80,81,86],{},"Don't make big changes on the sale day itself. The lesson on ",[82,83,85],"a",{"href":84},"\u002Flearn\u002Fcourse\u002Fbudget-and-learning-phase","budget and the learning phase"," explains why.",[16,88,90],{"id":89},"make-the-offer-concrete","Make the offer concrete",[12,92,93],{},"In a feed full of \"BIG SALE\", the shopper stops for a number. Pick one clear ringgit offer:",[70,95,96,102,108,114],{},[37,97,98,101],{},[40,99,100],{},"A real price drop:"," \"RM45, now RM39\".",[37,103,104,107],{},[40,105,106],{},"A bundle:"," \"2 for RM80\" or \"Buy 3, get 1 free\".",[37,109,110,113],{},[40,111,112],{},"Free delivery"," above an amount.",[37,115,116,119],{},[40,117,118],{},"A gift"," with each order.",[12,121,122,123,127,128,132,133,137],{},"Keep it honest. In Malaysia, the \"was\" price in a sale should be the real price you charged just before the sale. A sale of more than three days needs a written notice to KPDN at least one day before it starts, and one sale price can run for at most 31 days. So a 9.9 to 12.12 run needs a new, real offer for each date, not one price held for three months. The ",[82,124,126],{"href":125},"\u002Fblog\u002Fdiscount-price-claims-rules-malaysia","discount claim rules guide"," and the lesson on ",[82,129,131],{"href":130},"\u002Flearn\u002Fcourse\u002Fmalaysian-ad-rules","Malaysian ad rules"," cover what you can and can't say. For building stronger offers, see ",[82,134,136],{"href":135},"\u002Flearn\u002Fcourse\u002Foffers-that-sell","offers that sell",".",[16,139,141],{"id":140},"dont-forget-payday","Don't forget payday",[12,143,144],{},"Payday (gaji) gives every month a smaller peak. Most private employers pay at the end of the month, around the 25th to the 30th. Government staff are paid on a published schedule, and in some festive months they are paid earlier. A short \"payday deal\" from about the 25th into the first days of the next month is a simple way to sell between the big dates.",[16,146,148],{"id":147},"a-worked-example","A worked example",[12,150,151],{},"Say you roast coffee in Ipoh and sell 250g bags online at RM45. Your plan for the end of the year:",[70,153,154,160,166,172],{},[37,155,156,159],{},[40,157,158],{},"10.10:"," test two offers, one ad each with the same photo: \"RM45, now RM39\" and \"2 bags for RM80\".",[37,161,162,165],{},[40,163,164],{},"11.11:"," the bundle sold more, so it becomes your 11.11 offer, live from 4 November.",[37,167,168,171],{},[40,169,170],{},"25 November:"," a payday deal for buyers who missed 11.11.",[37,173,174,177],{},[40,175,176],{},"12.12:"," a year-end gift box of 3 bags, with the last delivery date before Christmas.",[12,179,180],{},"Each new ad keeps the same photo and layout. Only the offer changes, so you learn what moved sales.",[16,182,184],{"id":183},"checklist","Checklist",[70,186,187,190,193,196,199],{},[37,188,189],{},"My sale ads are live at least 3 days before the date.",[37,191,192],{},"One campaign runs across 9.9 to 12.12.",[37,194,195],{},"My offer has a ringgit number in it.",[37,197,198],{},"Every \"was\" price is real.",[37,200,201],{},"I have a payday push between the big dates.",[16,203,205],{"id":204},"your-homework","Your homework",[34,207,208,223,234,245,256],{},[37,209,210,211,214,215,218],{},"Open the ",[40,212,213],{},"Ad Library"," in AdPlay.ai and search \"11.11\" or \"12.12\" with your product type, for example \"11.11 coffee\".",[216,217],"br",{},[219,220],"img",{"alt":221,"src":222},"The Ad Library searched for 11.11, with this year's 11.11 sale ads and the offers they lead with","\u002Fimages\u002Flearn\u002Fmega-sale-search.webp",[37,224,225,226,229,230,233],{},"Open the ads. Check ",[40,227,228],{},"Published"," (the day it started) and ",[40,231,232],{},"Run Time",", and look at the offer each one led with.",[37,235,236,237,240,241,244],{},"On the best one, click ",[40,238,239],{},"Save ad",", then ",[40,242,243],{},"New folder",", and name it \"Mega sale\". Save four more into it.",[37,246,247,248,251,252,255],{},"Now open ",[40,249,250],{},"Ads"," in the sidebar and click your own best ad. In the preview's toolbar, press the wand button, ",[40,253,254],{},"Create variant"," (about 100 credits).",[37,257,258,259,262],{},"Under ",[40,260,261],{},"What should change?",", type only the new offer, for example \"Change the offer to 12.12 only: 2 bags for RM80\".",[12,264,265,266,270,271,137],{},"The ",[82,267,269],{"href":268},"\u002Flearn\u002Fcreate-variant","Create variant guide"," shows the steps. Next lesson: ",[82,272,274],{"href":273},"\u002Flearn\u002Fcourse\u002Fplan-your-next-season","plan your next season",{"title":276,"searchDepth":277,"depth":277,"links":278},"",2,[279,280,281,282,283,284,285,286],{"id":18,"depth":277,"text":19},{"id":28,"depth":277,"text":29},{"id":61,"depth":277,"text":62},{"id":89,"depth":277,"text":90},{"id":140,"depth":277,"text":141},{"id":147,"depth":277,"text":148},{"id":183,"depth":277,"text":184},{"id":204,"depth":277,"text":205},"Find sale ads","How a small Malaysian shop competes on 9.9, 10.10, 11.11 and 12.12 with Meta ads: start before the day, lead with a real ringgit offer, and use payday.","md",[291,294,297],{"question":292,"answer":293},"Is it too late to start Meta ads on the sale day itself?","It is late. Meta reviews a new ad first, which is usually done within 24 hours but can take longer, and a new ad set needs about 50 results in a week to finish learning. Ads switched on that morning spend the best hours of the sale still settling. Start at least a week before, and use the day itself for ads that are already running.",{"question":295,"answer":296},"Do I need a new campaign for every sale date?","No. Keep one campaign running from 9.9 to 12.12, because a new campaign starts learning from zero. Meta counts adding a new ad as a big edit that can restart learning, so add each date's ads a few days before the sale, and pause the old offer after it ends.",{"question":298,"answer":299},"Can I show a \"was RM\" price in my sale ad?","Only if it is true. In Malaysia, the \"was\" price in a sale should be the real price you charged just before the sale started. Our guide to discount claim rules explains the law.","Save five past 11.11 or 12.12 ads from your category in AdPlay.ai, then make a variant of your best ad with your next sale offer.",{},5,7,true,"\u002Flearn\u002Fcourse\u002Fmega-sale-days","2026-11-08",[308,309,125,268,310],"\u002Fblog\u002Fmega-sale-ad-playbook","\u002Fblog\u002F9-9-10-10-12-12-sale-ads-malaysia","\u002Flearn\u002Fad-library",{"title":5,"description":288},[313,317,321,324,328,331,334,338],{"label":314,"url":315,"year":316},"Pamper.my: Shopee 11.11 Big Sale returns (vouchers daily, 26 October to 13 November 2024)","https:\u002F\u002Fwww.pamper.my\u002Fnews\u002Flifestyle\u002Fhappenings\u002Fshopee-11-11-big-sale-returns-with-lowest-price-guarantee-free-shipping-and-daily-rm11-million-in-vouchers\u002F","2024",{"label":318,"url":319,"year":320},"Media OutReach Newswire: Local sellers unlock 14X more orders during Shopee's 11.11 Big Sale","https:\u002F\u002Fwww.media-outreach.com\u002Fnews\u002Fmalaysia\u002F2025\u002F11\u002F13\u002F427191\u002Flocal-sellers-unlock-14x-more-orders-using-shopees-content-tools\u002F","2025",{"label":322,"url":323,"year":320},"Gupta Media: The true cost of social media ads (Meta CPM tracker)","https:\u002F\u002Fwww.guptamedia.com\u002Fsocial-media-ads-cost",{"label":325,"url":326,"year":327},"Meta Business Help Center: About the learning phase","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F112167992830700","2026",{"label":329,"url":330,"year":327},"Meta Transparency Center: Introduction to the Advertising Standards (ad review)","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002F",{"label":332,"url":333,"year":327},"AJobThing: Salary schedule (jadual gaji) in Malaysia","https:\u002F\u002Fwww.ajobthing.com\u002Fresources\u002Fblog\u002Fsalary-schedule-jadual-gaji-malaysia",{"label":335,"url":336,"year":337},"Trade Descriptions Act 2011 [Act 730], Laws of Malaysia","https:\u002F\u002Flom.agc.gov.my\u002Fact-detail.php?act=730&lang=BI","2011",{"label":339,"url":340,"year":327},"KPDN, Notis Jualan Murah: Garis Panduan (cheap sale notice guidance)","https:\u002F\u002Fnjm.kpdn.gov.my","learn\u002Fcourse\u002Fmega-sale-days","NbXaEqFB-kuBUowN3XtHQ4fR6YjwjZxpacR5m7R2TvA",1794226375783]