[{"data":1,"prerenderedAt":393},["ShallowReactive",2],{"course-proof-and-reviews":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":351,"description":352,"extension":353,"faqs":354,"homework":364,"meta":365,"minutes":366,"module":339,"navigation":367,"order":368,"path":369,"publishedAt":370,"related":371,"seo":374,"sources":375,"stem":391,"updatedAt":370,"__hash__":392},"course\u002Flearn\u002Fcourse\u002Fproof-and-reviews.md","Use reviews and proof honestly in your ads","Proof is what makes people believe your ad: real reviews, ratings, sales numbers, before and after photos and testimonials. Use the customer's own words, ask before you use them, keep the screenshot and the date, and never invent a review or round a number up. Before and after photos for weight loss and anti-ageing are banned side by side on Meta, and paid creators must be labelled as ads.","\u002Fproducts",{"type":9,"value":10,"toc":337},"minimark",[11,15,18,23,58,61,65,97,100,104,107,116,119,123,126,152,155,159,167,171,174,178,181,207,210,214,266,274,288,301,305,325,329],[12,13,14],"p",{},"Your ad says your product is good. Every ad says that. Proof is what makes a stranger believe it.",[12,16,17],{},"Reviews work even in small numbers. The Spiegel Research Center at Northwestern University found that a product with five reviews was 270% more likely to be bought than one with none. Buying also peaked at ratings between 4.0 and 4.7 stars, not at a perfect 5.0. A few honest reviews beat a wall of perfect ones.",[19,20,22],"h2",{"id":21},"the-five-kinds-of-proof","The five kinds of proof",[24,25,26,34,40,46,52],"ol",{},[27,28,29,33],"li",{},[30,31,32],"strong",{},"Reviews and ratings."," A customer's own words, or a star rating with the number of reviews behind it.",[27,35,36,39],{},[30,37,38],{},"Numbers."," Units sold, repeat customers, years in business. Real and dated.",[27,41,42,45],{},[30,43,44],{},"Before and after."," A photo or video of the change your product makes.",[27,47,48,51],{},[30,49,50],{},"Testimonials."," A customer or creator talking on camera.",[27,53,54,57],{},[30,55,56],{},"Tests and credentials."," A lab test, a certificate, an award, with the name and the date.",[12,59,60],{},"Pick the one that answers your customer's biggest doubt. If people worry it will not work, show before and after. If they worry about being cheated by an online shop, show reviews and how long you have been trading.",[19,62,64],{"id":63},"collect-proof-the-right-way","Collect proof the right way",[24,66,67,73,79,85,91],{},[27,68,69,72],{},[30,70,71],{},"Ask first."," Send the customer a short message: \"Can we use your review in our ad?\" Keep the reply.",[27,74,75,78],{},[30,76,77],{},"Keep the original."," Screenshot the review with the date and where it came from.",[27,80,81,84],{},[30,82,83],{},"Use their words."," Fix a typo if you must, but never change the meaning or add a claim.",[27,86,87,90],{},[30,88,89],{},"Keep it current."," Stop using a review if the product has changed since.",[27,92,93,96],{},[30,94,95],{},"Keep a proof folder."," One folder per product, with every screenshot, number and photo you use.",[12,98,99],{},"This is not only good manners. Malaysia's Content Code 2022 treats testimonials as claims your ad is making. Paragraph 4.9 expects them to be genuine and current, and paragraph 4.8 expects you to hold evidence for factual claims before the ad runs.",[19,101,103],{"id":102},"numbers-real-dated-and-exact","Numbers: real, dated and exact",[12,105,106],{},"\"10,000 happy customers\" invites the question: counted how? Write the number as it is, with its scope.",[108,109,110,113],"ul",{},[27,111,112],{},"Weak: \"Thousands sold.\"",[27,114,115],{},"Strong: \"3,200 bottles sold on our shop page since January.\"",[12,117,118],{},"Never round up. If you sold 3,200, do not write \"almost 5,000\".",[19,120,122],{"id":121},"before-and-after","Before and after",[12,124,125],{},"Before and after is powerful and closely watched.",[108,127,128,134,140],{},[27,129,130,133],{},[30,131,132],{},"Meta's rule."," Meta's Health and Wellness standard bans side-by-side before and after images for weight loss and for wrinkle or anti-ageing treatments. It also bans shame-based messaging about the body.",[27,135,136,139],{},[30,137,138],{},"Malaysian rule for cosmetics."," NPRA's cosmetic advertising guideline asks you to show the time between the two photos clearly.",[27,141,142,145,146,151],{},[30,143,144],{},"Health claims."," If your product makes a health claim, read the lesson on ",[147,148,150],"a",{"href":149},"\u002Flearn\u002Fcourse\u002Fmalaysian-ad-rules","Malaysian ad rules"," first. It may need approval before any ad runs.",[12,153,154],{},"For products outside health and beauty, such as a cleaning product or a repair service, before and after is usually fine. Use real, unedited photos taken in the same light.",[19,156,158],{"id":157},"paid-creators-and-testimonials","Paid creators and testimonials",[12,160,161,162,166],{},"If you pay a creator, or give them free products, their post is an ad. The Content Code (Part 3, paragraph 6.3) asks for a clear label such as \"Ad\" or \"Sponsored\", not \"spon\" or \"collab\". Put it in the same language as the post, inside the video itself, not only in the caption. The blog guide on ",[147,163,165],{"href":164},"\u002Fblog\u002Finfluencer-ad-disclosure-rules-malaysia","creator disclosure rules"," explains each rule.",[19,168,170],{"id":169},"never-fake-it","Never fake it",[12,172,173],{},"No invented reviews, no stock photos sold as customers, no staff posing as buyers. A fake review that gets caught costs you more trust than having no review at all.",[19,175,177],{"id":176},"worked-example-a-school-shoe-cleaner","Worked example: a school shoe cleaner",[12,179,180],{},"Say you make a cleaning gel for white school shoes and sell it from Seremban.",[108,182,183,189,195,201],{},[27,184,185,188],{},[30,186,187],{},"Biggest doubt:"," \"Will it really clean canvas shoes after a muddy week?\"",[27,190,191,194],{},[30,192,193],{},"Best proof:"," before and after. You film one real pair of shoes, cleaned on camera, one take, same light.",[27,196,197,200],{},[30,198,199],{},"Second proof:"," a parent's WhatsApp message: \"Finally white again, and I didn't have to scrub for an hour.\" You ask her permission and keep the screenshot.",[27,202,203,206],{},[30,204,205],{},"Number:"," \"1,800 tubes sold since the last school holidays\", counted from your order records.",[12,208,209],{},"The ad leads with the video, puts the parent's words on screen, and shows the number in the post text.",[19,211,213],{"id":212},"use-your-proof-in-adplayai","Use your proof in AdPlay.ai",[24,215,216,223,230,241,248],{},[27,217,218,219,222],{},"Open ",[30,220,221],{},"Products & Services"," and open your product.",[27,224,225,226,229],{},"In the ",[30,227,228],{},"Rating"," row, add your real rating, such as \"4.8 from 1,200 reviews\".",[27,231,232,233,236,237,240],{},"In ",[30,234,235],{},"Reviews",", click ",[30,238,239],{},"+ Add a review"," and type the customer's words as they wrote them. You can add up to 5.",[27,242,243,244,247],{},"Click ",[30,245,246],{},"Save",".",[27,249,250,251,254,255,258,259,262,263,247],{},"When you make ads in the ",[30,252,253],{},"Ad Generator"," and an idea needs a review or a number, the Generate dialog lists what it found under ",[30,256,257],{},"From your product page",". Uncheck anything that isn't true today, or type a real one. ",[30,260,261],{},"Add proof or offer"," on the ideas board opens the same list before you generate, in a window called ",[30,264,265],{},"Reviews and offers on your ads",[12,267,268],{},[269,270],"img",{"alt":271,"src":272,"width":273},"The Reviews and offers on your ads window with two offers to check, a box to type your own and Add as proof","\u002Fimages\u002Flearn\u002Fproof-and-offer.webp",580,[24,275,277],{"start":276},6,[27,278,279,280,283,284,287],{},"If an idea needs a review and you have none, AdPlay.ai writes a sample. The ",[30,281,282],{},"Ad check"," on the ad page then flags it: \"This review is a sample: replace it with your customer's words\". Use ",[30,285,286],{},"Swap in a real review"," before you launch. If an idea needs a number and you have none, it is left out of the ad.",[12,289,290,291,295,296,300],{},"See ",[147,292,294],{"href":293},"\u002Flearn\u002Fmake-your-first-image-ads","make your first image ads"," and ",[147,297,299],{"href":298},"\u002Flearn\u002Fpolish-an-ad-with-ask-ai","polish an ad with Ask AI"," for the screens.",[19,302,304],{"id":303},"checklist","Checklist",[108,306,307,310,313,316,319,322],{},[27,308,309],{},"Every review is real, and you have the original.",[27,311,312],{},"You asked before using it.",[27,314,315],{},"Every number is exact, dated and from your own records.",[27,317,318],{},"Before and after photos are real, unedited and show the time between them.",[27,320,321],{},"Paid or gifted creators are labelled \"Ad\" or \"Sponsored\".",[27,323,324],{},"No sample review is left on an ad you launch.",[19,326,328],{"id":327},"your-homework","Your homework",[12,330,331,332,334,335,247],{},"Collect three real customer reviews and one true number about your business. Ask each customer for permission and screenshot their reply. Add the reviews and your rating to your product on AdPlay.ai and click ",[30,333,246],{},". Keep every screenshot in a proof folder. Next lesson: ",[147,336,150],{"href":149},{"title":338,"searchDepth":339,"depth":339,"links":340},"",2,[341,342,343,344,345,346,347,348,349,350],{"id":21,"depth":339,"text":22},{"id":63,"depth":339,"text":64},{"id":102,"depth":339,"text":103},{"id":121,"depth":339,"text":122},{"id":157,"depth":339,"text":158},{"id":169,"depth":339,"text":170},{"id":176,"depth":339,"text":177},{"id":212,"depth":339,"text":213},{"id":303,"depth":339,"text":304},{"id":327,"depth":339,"text":328},"Add your reviews","How to turn real reviews, numbers, before and after photos and testimonials into ads that people trust, and the Malaysian and Meta rules that come with each.","md",[355,358,361],{"question":356,"answer":357},"Can I use a review without the customer's name?","Yes. A first name, initials or no name is fine, and many customers prefer it. What matters is that the words are real, that you have the original, and that you asked before using it in an ad.",{"question":359,"answer":360},"Can I fix spelling or shorten a review?","You can fix an obvious typo or cut a long review down, as long as the meaning stays the same. Never add a claim the customer did not make, and never join two reviews into one.",{"question":362,"answer":363},"I am new and have no reviews yet. What can I use?","Use proof you already have: a demo video of the product working, a clear guarantee, a photo of your shop or kitchen, or how long you have been trading. Then send your first buyers a short WhatsApp message asking what they thought.","Collect three real customer reviews and one true number about your business, save them in your product on AdPlay.ai, and keep a screenshot of each in a proof folder.",{},5,true,3,"\u002Flearn\u002Fcourse\u002Fproof-and-reviews","2026-11-08",[372,373,164,293,298],"\u002Fblog\u002Fsocial-proof-ads","\u002Fblog\u002Fbefore-after-ads-rules-malaysia",{"title":5,"description":352},[376,380,384,388],{"label":377,"url":378,"year":379},"Spiegel Research Center, Northwestern University, How online reviews influence sales","https:\u002F\u002Fspiegel.medill.northwestern.edu\u002Fhow-online-reviews-influence-sales\u002F","2017",{"label":381,"url":382,"year":383},"Content Forum, The Malaysian Communications and Multimedia Content Code 2022 (Third Edition)","https:\u002F\u002Fcontentforum.my\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002FContent-Code-2022.pdf","2022",{"label":385,"url":386,"year":387},"Meta Transparency Center, Health and Wellness advertising standard","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Fhealth-wellness\u002F","2026",{"label":389,"url":390,"year":383},"NPRA, Guideline for Cosmetic Advertisement (Annex I Part 10)","https:\u002F\u002Fwww.npra.gov.my\u002Fimages\u002FGuidelines_Central\u002FGuidelines_on_Cosmetic\u002FAnnex_I_part_10-_Guideline_for_Cosmetic_Advertisement.pdf","learn\u002Fcourse\u002Fproof-and-reviews","EXvf8bRkSi_xMZFfGCDi-0LZ9x3UwsThQ0GJIyI_FdE",1794226375358]