[{"data":1,"prerenderedAt":360},["ShallowReactive",2],{"course-raise-the-budget-safely":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":326,"description":327,"extension":328,"faqs":329,"homework":339,"meta":340,"minutes":341,"module":342,"navigation":343,"order":344,"path":345,"publishedAt":346,"related":347,"seo":349,"sources":350,"stem":358,"updatedAt":346,"__hash__":359},"course\u002Flearn\u002Fcourse\u002Fraise-the-budget-safely.md","Raise your budget without starting over","Raise the budget only on an ad set that has left the learning phase and sells at a cost you are happy with. Go up in small steps, often about 20% or less, then wait a few days before the next one. When you need to grow faster or reach new people, copy the winner into a new ad set instead, knowing the copy learns from zero.","\u002Fcampaigns",{"type":9,"value":10,"toc":315},"minimark",[11,15,18,23,26,29,32,36,39,74,78,81,84,150,153,156,160,163,166,181,194,198,209,223,230,250,284,288,308,312],[12,13,14],"p",{},"You found an ad that sells. The natural move is to double the budget tonight. Do not. A big jump can throw away what Meta has learned about who buys, and your cost per sale can rise for days.",[12,16,17],{},"This lesson shows you how to give a winner more money in a way that keeps it working.",[19,20,22],"h2",{"id":21},"why-big-jumps-hurt","Why big jumps hurt",[12,24,25],{},"After you launch or make a big change, an ad set goes through the learning phase. Meta is still working out who to show the ads to. Meta says an ad set needs about 50 optimisation events (sales, leads, or whatever you optimise for) within about 7 days to leave it.",[12,27,28],{},"Meta also lists the edits that restart learning. They include changing the audience, the creative, the optimisation event, the bid strategy, and making a large budget change. A restart throws away the signal gathered so far.",[12,30,31],{},"How large is too large? Meta does not give a percentage. Its help page gives an example of scale instead: a change from $100 to $101 is not likely to restart learning, and $100 to $1,000 may. Many advertisers use about 20% as a safe ceiling for one step. Treat that as a habit, not a rule from Meta.",[19,33,35],{"id":34},"when-an-ad-set-is-ready-for-more","When an ad set is ready for more",[12,37,38],{},"Raise the budget only when all of these are true:",[40,41,42,50,56,62],"ol",{},[43,44,45,49],"li",{},[46,47,48],"strong",{},"It has left the learning phase."," In Ads Manager, the Delivery column no longer says Learning.",[43,51,52,55],{},[46,53,54],{},"It sells at your target."," Cost per sale or cost per lead is where you want it, over at least the last 7 days, not one good day.",[43,57,58,61],{},[46,59,60],{},"Nothing else changed this week."," No new ads, no audience edits. Otherwise you cannot tell what the raise did.",[43,63,64,67,68,73],{},[46,65,66],{},"The ads are not tired."," If frequency is climbing and clicks are falling, more money will make it worse. Refresh the ads first (see ",[69,70,72],"a",{"href":71},"\u002Flearn\u002Fcourse\u002Fad-fatigue","ad fatigue",").",[19,75,77],{"id":76},"raise-in-steps","Raise in steps",[12,79,80],{},"Raise by about 20% or less. Then wait at least 3 days and look again. If cost per sale is still under your target, take the next step. If it went past your target and stayed there, go back one step and wait.",[12,82,83],{},"Say you sell a RM 89 car care kit from Shah Alam. Your ad set runs at RM 50 a day and brings sales at RM 18 each, under your RM 25 target. A plan could look like this:",[85,86,87,103],"table",{},[88,89,90],"thead",{},[91,92,93,97,100],"tr",{},[94,95,96],"th",{},"Day",[94,98,99],{},"Daily budget",[94,101,102],{},"Check before the next step",[104,105,106,118,129,140],"tbody",{},[91,107,108,112,115],{},[109,110,111],"td",{},"Day 1",[109,113,114],{},"RM 50 to RM 60",[109,116,117],{},"Cost per sale still under RM 25",[91,119,120,123,126],{},[109,121,122],{},"Day 4",[109,124,125],{},"RM 60 to RM 72",[109,127,128],{},"Still under target, no new edits",[91,130,131,134,137],{},[109,132,133],{},"Day 7",[109,135,136],{},"RM 72 to RM 86",[109,138,139],{},"Still under target",[91,141,142,145,148],{},[109,143,144],{},"Day 10",[109,146,147],{},"RM 86 to RM 100",[109,149,139],{},[12,151,152],{},"In about 10 days, the budget doubles. The ad set never takes a big jump. If at RM 72 a day cost per sale rises to RM 28 and stays there, you skip the day 7 step, go back to RM 60 and wait a few days. These numbers are an example, not a promise.",[12,154,155],{},"Cost per sale can creep up as you spend more, because more money has to reach more people. Your job is to stop raising when the cost reaches your target, not the moment it moves.",[19,157,159],{"id":158},"when-to-duplicate-instead","When to duplicate instead",[12,161,162],{},"Small steps are slow. Sometimes you want to grow faster, or reach a new group of people. That is the time to copy the ad set or the winning ad into a new one, often a new campaign set up for scaling.",[12,164,165],{},"Know what a copy does. It is a new ad set, so it starts the learning phase from zero. The original keeps running as it was. Two rules:",[167,168,169,175],"ul",{},[43,170,171,174],{},[46,172,173],{},"Only copy a proven winner."," Copying a weak ad set gives you two weak ad sets.",[43,176,177,180],{},[46,178,179],{},"Avoid overlap."," If the copy targets the same people as the original, they bid against each other in the same auctions. Point the copy at a different audience, or let Meta's broad targeting do the work in one place.",[12,182,183,184,188,189,193],{},"Read ",[69,185,187],{"href":186},"\u002Fblog\u002Ffacebook-ad-learning-phase","the learning phase guide"," for the full list of edits that restart learning, and ",[69,190,192],{"href":191},"\u002Fblog\u002Ffacebook-audience-overlap","audience overlap"," for how to check it.",[19,195,197],{"id":196},"in-adplayai","In AdPlay.ai",[12,199,200,201,204,205,208],{},"On Pro, Copilot proposes budget raises as cards in ",[46,202,203],{},"Campaigns",". Each card names the new amount on its button, for example ",[46,206,207],{},"Raise to RM 60 a day",". Nothing changes until you tap it. Copilot follows the same habits as this lesson:",[167,210,211,214,217,220],{},[43,212,213],{},"It raises a budget by 20% at most in one step.",[43,215,216],{},"It waits at least 72 hours (3 days) after the last budget change or other big edit on the same ad set or campaign, whether Copilot or you made it.",[43,218,219],{},"It does not propose a raise while the ad set is still learning.",[43,221,222],{},"Every change it makes can be undone for 7 days, unless someone changed that budget again in Ads Manager since.",[12,224,225],{},[226,227],"img",{"alt":228,"src":229},"A Copilot card that suggests raising the Broad - MY ad set from RM 50 to RM 60 a day, because it made 17 sales at RM 20.41 each, under the RM 25 target","\u002Fimages\u002Flearn\u002Fbudget-card.webp",[12,231,232,233,236,237,240,241,244,245,249],{},"In ",[46,234,235],{},"Copilot settings",", set your ",[46,238,239],{},"Meta monthly cap"," under ",[46,242,243],{},"Goal and money",". Copilot will not suggest or make a raise that would push the month past it. See ",[69,246,248],{"href":247},"\u002Flearn\u002Fcopilot","Copilot",".",[12,251,252,253,255,256,259,260,263,264,267,268,271,272,275,276,279,280,249],{},"To copy a winner yourself, open ",[46,254,203],{}," and the ",[46,257,258],{},"All campaigns"," tab. For a whole ad set, open the ad set's menu and pick ",[46,261,262],{},"Duplicate",". For one ad, open the ad's menu and pick ",[46,265,266],{},"Copy ad…",", then choose the campaign and ad set it goes to. When you launch new ads yourself, ",[46,269,270],{},"Launch by hand"," has a ",[46,273,274],{},"Scaling"," preset for proven winners, next to ",[46,277,278],{},"Testing",". See ",[69,281,283],{"href":282},"\u002Flearn\u002Flaunch-your-ads","launch your ads",[19,285,287],{"id":286},"checklist","Checklist",[167,289,290,293,296,299,302,305],{},[43,291,292],{},"The ad set has left learning and sells at your target.",[43,294,295],{},"Raise by about 20% or less in one step.",[43,297,298],{},"Wait at least 3 days between steps.",[43,300,301],{},"Change nothing else while you raise.",[43,303,304],{},"Stop raising when cost per sale reaches your target.",[43,306,307],{},"Duplicate only proven winners, and avoid audience overlap.",[19,309,311],{"id":310},"your-homework","Your homework",[12,313,314],{},"Find your best ad set and check that it has left the learning phase. Then write a raise plan: today's daily budget in RM, the next step, and the date for each step. Put the dates in your calendar.",{"title":316,"searchDepth":317,"depth":317,"links":318},"",2,[319,320,321,322,323,324,325],{"id":21,"depth":317,"text":22},{"id":34,"depth":317,"text":35},{"id":76,"depth":317,"text":77},{"id":158,"depth":317,"text":159},{"id":196,"depth":317,"text":197},{"id":286,"depth":317,"text":287},{"id":310,"depth":317,"text":311},"Open Campaigns","How to give a winning Meta ad set more budget without restarting the learning phase: when to raise, by how much, how long to wait, and when to duplicate.","md",[330,333,336],{"question":331,"answer":332},"Does Meta say how much I can raise a budget at once?","No. Meta says a large budget change can restart learning, but it publishes no percentage. The 20% you often read is a rule of thumb from advertisers, not a Meta rule.",{"question":334,"answer":335},"Should I raise the budget while the ad set is still learning?","No. Wait until it leaves the learning phase. A raise in that window can restart it, and the numbers you are reacting to are not settled yet.",{"question":337,"answer":338},"Is it better to raise the budget or duplicate the ad set?","Raise the budget first, in small steps, because the ad set keeps what it has learned. Duplicate when small steps are too slow or you want to try a new audience. The copy starts learning from zero.","Find your best ad set, check that it has left the learning phase, and write a raise plan: today's daily budget, the next step in RM, and the date of each step.",{},5,6,true,3,"\u002Flearn\u002Fcourse\u002Fraise-the-budget-safely","2026-11-08",[186,348,191,247,282],"\u002Fblog\u002Fcbo-vs-abo-facebook-ads",{"title":5,"description":327},[351,355],{"label":352,"url":353,"year":354},"Meta Business Help Center, About the Learning Phase","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F112167992830700","2026",{"label":356,"url":357,"year":354},"Meta Business Help Center, Significant Edits and the Learning Phase","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F316478108955072","learn\u002Fcourse\u002Fraise-the-budget-safely","w7VgIAwf0jAayfQstx5_wI_EvdZ6gkIjcGFuu6b3j2c",1794226375744]