[{"data":1,"prerenderedAt":530},["ShallowReactive",2],{"learn-insights":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":24,"description":497,"extension":498,"faqs":499,"group":512,"meta":513,"navigation":514,"order":515,"path":516,"publishedAt":517,"related":518,"seo":522,"sources":523,"stem":528,"updatedAt":517,"__hash__":529},"learn\u002Flearn\u002Finsights.md","Find your best ads and ideas in Insights","Insights shows how your Meta ads are doing and which ads and ideas bring your cheapest results. Pick a date range, read Spent, Sales and Cost each, then open What works to see a verdict for every ad and every idea. When an ad sells under your target, Make more like this puts a card in Copilot to make new ads like it (Pro and above). Insights is on every plan once your Meta ad account is connected.","\u002Finsights",{"type":9,"value":10,"toc":483},"minimark",[11,20,25,63,67,155,159,165,179,186,189,194,283,287,356,368,382,386,402,422,438,442,471,475],[12,13,14,15,19],"p",{},"Use Insights about a week after your ads start, then once a week. ",[16,17,18],"strong",{},"Campaigns"," tells you what to change today. Insights tells you what works over time: which ads sell, and which ideas behind them sell.",[21,22,24],"h2",{"id":23},"open-insights","Open Insights",[26,27,28,40,60],"ol",{},[29,30,31,32,35,36,39],"li",{},"Click ",[16,33,34],{},"Insights"," in the sidebar, under ",[16,37,38],{},"Launch",".",[29,41,42,43,46,47,39,52,55],{},"If Meta is not connected yet, you see \"See which ads bring your sales\" with a ",[16,44,45],{},"Connect"," button. It costs no credits. See ",[48,49,51],"a",{"href":50},"\u002Flearn\u002Fconnect-meta","Connect your Meta ad account",[53,54],"br",{},[56,57],"img",{"alt":58,"src":59},"Insights before Meta is connected, with a Connect button and an Example week of spend, sales and verdicts","\u002Fimages\u002Flearn\u002Finsights-intro.webp",[29,61,62],{},"On your first day you see \"Your numbers are on their way\". Numbers show once your ads have run a few days.",[21,64,66],{"id":65},"read-the-top-of-the-page","Read the top of the page",[26,68,69,87,131,148],{},[29,70,71,72,75,76,75,79,82,83,86],{},"Pick a date range: ",[16,73,74],{},"7 days",", ",[16,77,78],{},"14 days",[16,80,81],{},"This month"," or ",[16,84,85],{},"90 days",". A line under it shows the days and what they are compared with.",[29,88,89,90],{},"Read the four boxes:\n",[91,92,93,99,112,125],"ul",{},[29,94,95,98],{},[16,96,97],{},"Spent",": what you paid Meta in the range, and how it moved.",[29,100,101,104,105,82,108,111],{},[16,102,103],{},"Sales",": the results for your goal. It reads ",[16,106,107],{},"Leads",[16,109,110],{},"Clicks"," if that is your goal.",[29,113,114,117,118,82,121,124],{},[16,115,116],{},"Cost each",": spend divided by sales, next to your target. It reads ",[16,119,120],{},"Cost per lead",[16,122,123],{},"Cost per click"," for the other goals.",[29,126,127,130],{},[16,128,129],{},"Best idea",": your cheapest idea, once one has 3 results under your target.",[29,132,133,134,137,138,141,142,145,146,39],{},"Under ",[16,135,136],{},"Best ad this week",", see your top ad and how it ranks ",[16,139,140],{},"Against your own ads",". ",[16,143,144],{},"See its numbers"," opens its full numbers. This part does not show on ",[16,147,81],{},[29,149,150,151,154],{},"The chart, ",[16,152,153],{},"Spend per day and sales",", marks the days Copilot changed something. Hover or tap a day for its numbers.",[21,156,158],{"id":157},"use-what-works","Use What works",[12,160,161,164],{},[16,162,163],{},"What works"," has two tabs:",[91,166,167,173],{},[29,168,169,172],{},[16,170,171],{},"Ads",": one row per ad.",[29,174,175,178],{},[16,176,177],{},"Ideas",": one row per idea, adding up every ad that carries it.",[12,180,181,182,185],{},"Each row shows the spend, your results, the cost of each, and a verdict under ",[16,183,184],{},"Copilot says",". Click an idea to see only its ads.",[12,187,188],{},"Two rules sit above the table: \"A verdict needs 3 sales\" and \"New ads get 7 days first\". Early numbers move a lot: after launch, an ad set is in Meta's learning phase, and Meta says it needs about 50 results within about 7 days to leave it.",[190,191,193],"h3",{"id":192},"what-the-ad-verdicts-mean","What the ad verdicts mean",[195,196,199],"data-table",{"caption":197,"title":198},"What each verdict on one ad means, judged on its last 7 full days against your target.","Ad verdicts in AdPlay.ai Insights",[200,201,202,215],"table",{},[203,204,205],"thead",{},[206,207,208,212],"tr",{},[209,210,211],"th",{},"Verdict",[209,213,214],{},"What it means",[216,217,218,227,235,243,251,259,267,275],"tbody",{},[206,219,220,224],{},[221,222,223],"td",{},"Too new to judge",[221,225,226],{},"Live for under 7 days, or no spend yet",[206,228,229,232],{},[221,230,231],{},"Selling well",[221,233,234],{},"3 or more results, costing your target or less on average",[206,236,237,240],{},[221,238,239],{},"Selling",[221,241,242],{},"3 or more results, but costing more than your target (or no target is set)",[206,244,245,248],{},[221,246,247],{},"No sales yet",[221,249,250],{},"Spent twice your target with no results",[206,252,253,256],{},[221,254,255],{},"Not enough data",[221,257,258],{},"Fewer than 3 results, and not yet twice your target spent",[206,260,261,264],{},[221,262,263],{},"In review",[221,265,266],{},"Meta is still checking the ad",[206,268,269,272],{},[221,270,271],{},"Rejected by Meta",[221,273,274],{},"Meta turned it down",[206,276,277,280],{},[221,278,279],{},"Paused",[221,281,282],{},"Copilot paused it. Undo is in Activity",[190,284,286],{"id":285},"what-the-idea-verdicts-mean","What the idea verdicts mean",[195,288,291],{"caption":289,"title":290},"What each verdict on an ad idea means, adding up every ad that carries it.","Idea verdicts in AdPlay.ai Insights",[200,292,293,301],{},[203,294,295],{},[206,296,297,299],{},[209,298,211],{},[209,300,214],{},[216,302,303,311,318,326,334,341,348],{},[206,304,305,308],{},[221,306,307],{},"Works",[221,309,310],{},"3 or more results across its ads in 7 days, costing your target or less on average",[206,312,313,316],{},[221,314,315],{},"Above target",[221,317,242],{},[206,319,320,323],{},[221,321,322],{},"Didn't work",[221,324,325],{},"No results in 14 days after spending three times your target",[206,327,328,331],{},[221,329,330],{},"Being tested",[221,332,333],{},"All its ads are in a running test",[206,335,336,338],{},[221,337,223],{},[221,339,340],{},"All its ads have run under 7 days",[206,342,343,345],{},[221,344,271],{},[221,346,347],{},"Meta turned down all its ads",[206,349,350,353],{},[221,351,352],{},"Not enough data yet",[221,354,355],{},"Too few results to call",[12,357,358,359,362,363,367],{},"A ",[16,360,361],{},"Tiring"," tag can show next to an ad or idea: the ad is seen 2.5 times or more per person, and its clicks per view fell 20% or more on the week before. It is time for a fresh picture or hook. The course lesson on ",[48,364,366],{"href":365},"\u002Flearn\u002Fcourse\u002Fad-fatigue","ad fatigue"," explains what to do.",[12,369,370,371,82,373,375,376,379,380,39],{},"Without a target, nothing can be ",[16,372,231],{},[16,374,307],{},". Set it with ",[16,377,378],{},"Change goal"," on ",[16,381,18],{},[21,383,385],{"id":384},"make-more-like-your-winners","Make more like your winners",[12,387,388,389,391,392,394,395,397,398,401],{},"An ad that is ",[16,390,231],{},", an idea that ",[16,393,307],{},", and your ",[16,396,136],{}," show a ",[16,399,400],{},"Make more like this"," button.",[26,403,404,412,415],{},[29,405,31,406,408,409,411],{},[16,407,400],{},". AdPlay.ai adds a card to Copilot and opens ",[16,410,18],{}," on it.",[29,413,414],{},"Approve the card to make the ads. Nothing is made, and no credits are used, until you approve.",[29,416,417,418,421],{},"When the ads are ready, a launch card waits in ",[16,419,420],{},"To do",". Approve it to put them live.",[12,423,424,425,428,429,433,434,39],{},"Once a card is open, the button reads ",[16,426,427],{},"Card in Copilot",". Below Pro the button is locked (\"Making ads from your results is part of Pro.\"), so make new ads yourself with ",[48,430,432],{"href":431},"\u002Flearn\u002Fcreate-variant","Create variant"," or the ",[48,435,437],{"href":436},"\u002Flearn\u002Fmake-your-first-image-ads","Ad Generator",[21,439,441],{"id":440},"tips","Tips",[91,443,444,450,461],{},[29,445,446,449],{},[16,447,448],{},"Judge ideas, not pictures."," If two ads on one idea both sell, the idea is the winner. Make new ads on it with a fresh picture or hook.",[29,451,452,455,456,460],{},[16,453,454],{},"Do not stop an ad on day two."," Wait for a verdict. The course lesson on ",[48,457,459],{"href":458},"\u002Flearn\u002Fcourse\u002Fwhen-to-stop-an-ad","when to stop an ad"," gives the full rule.",[29,462,463,466,467,470],{},[16,464,465],{},"Ask about a number."," On Starter and above, click ",[16,468,469],{},"Ask Copilot",": \"Why did my cost each go up this week?\"",[21,472,474],{"id":473},"what-to-do-next","What to do next",[12,476,477,478,482],{},"Turn what you learned into your next ads. The course lesson ",[48,479,481],{"href":480},"\u002Flearn\u002Fcourse\u002Flearn-from-insights","Learn from Insights"," walks through a weekly review.",{"title":484,"searchDepth":485,"depth":485,"links":486},"",2,[487,488,489,494,495,496],{"id":23,"depth":485,"text":24},{"id":65,"depth":485,"text":66},{"id":157,"depth":485,"text":158,"children":490},[491,493],{"id":192,"depth":492,"text":193},3,{"id":285,"depth":492,"text":286},{"id":384,"depth":485,"text":385},{"id":440,"depth":485,"text":441},{"id":473,"depth":485,"text":474},"Insights shows which Meta ads and ad ideas bring your cheapest sales, what each verdict means, and how to make more ads like your winners in AdPlay.ai.","md",[500,503,506,509],{"question":501,"answer":502},"Why does my new ad say Too new to judge?","Insights gives every ad 7 days before a verdict, and a verdict also needs 3 sales (or leads, or clicks, by your goal). Early numbers move a lot while Meta is still learning who to show the ad to.",{"question":504,"answer":505},"What is an idea in Insights?","An idea is the reason to buy that an ad is built on. Ads made in AdPlay.ai keep the idea they came from, so Insights can add up every ad that shares it. The Ideas tab shows which idea brings your cheapest results, not only which picture.",{"question":507,"answer":508},"Do I need Pro to use Insights?","No. Every plan with a connected Meta ad account sees its numbers and verdicts, and it costs no credits. Only Make more like this needs Pro or above.",{"question":510,"answer":511},"Why does Insights show no sales when Ads Manager does?","Insights counts only the result that matches your goal: purchases, leads or link clicks. Check your goal with Change goal on Campaigns, and check that your pixel records purchases if your goal is Purchases.","launch",{},true,4,"\u002Flearn\u002Finsights","2026-11-08",[519,520,480,458,521],"copilot","create-variant","\u002Fblog\u002Ffacebook-cost-per-result",{"title":5,"description":497},[524],{"label":525,"url":526,"year":527},"Meta Business Help Center, About the learning phase","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F112167992830700","2026","learn\u002Finsights","zxl7PKKjdwPQnCggG3Z1PJap_N-fGVxhGhyd0lBxN7o",1794226374878]