[{"data":1,"prerenderedAt":498},["ShallowReactive",2],{"learn-launch-your-ads":3},{"id":4,"title":5,"answer":6,"appPath":7,"body":8,"ctaLabel":458,"description":459,"extension":460,"faqs":461,"group":474,"meta":475,"navigation":476,"order":448,"path":477,"publishedAt":478,"related":479,"seo":484,"sources":485,"stem":496,"updatedAt":478,"__hash__":497},"learn\u002Flearn\u002Flaunch-your-ads.md","Launch your ads to Facebook and Instagram","Open the ad in AdPlay.ai and click Launch. Launch by hand opens, where you pick the campaign, ad set, budget, Facebook page and pixel, then send the ad to your Meta ad account. On Pro and above, Launch ads on the Campaigns page lets Copilot set up the launch as one card you approve. You need a connected Meta ad account, the Owner, Admin or Ad Manager role, and a paid plan or a free trial that is still running.","\u002Fcampaigns",{"type":9,"value":10,"toc":446},"minimark",[11,15,20,48,52,202,213,217,251,255,264,324,338,342,345,360,368,372,380,390,394,435,439],[12,13,14],"p",{},"Use this when your ads are made and checked, and you want them running on Facebook and Instagram. AdPlay.ai sends them straight to your own Meta ad account, so you do not rebuild anything in Ads Manager.",[16,17,19],"h2",{"id":18},"before-you-start","Before you start",[21,22,23,42,45],"ul",{},[24,25,26,27,32,33,37,38,41],"li",{},"Your Meta ad account is connected. If not, see ",[28,29,31],"a",{"href":30},"\u002Flearn\u002Fconnect-meta","Connect your Meta ad account",". If you click ",[34,35,36],"strong",{},"Launch"," without one, the ",[34,39,40],{},"Connect Meta"," window opens first.",[24,43,44],{},"You are an Owner, Admin or Ad Manager on the team. Other roles see \"You need the Owner, Admin, or Ad Manager role to launch ads\".",[24,46,47],{},"You are on a paid plan, or your free trial is still running.",[16,49,51],{"id":50},"launch-one-ad-from-its-page","Launch one ad from its page",[53,54,55,70,88,99,122,132,142,151,165,179],"ol",{},[24,56,57,58,61,62,65,66,69],{},"Open the ad from ",[34,59,60],{},"Ads"," in the sidebar. If the ",[34,63,64],{},"Ad check"," at the top of the page lists things to fix, fix them first. It reads ",[34,67,68],{},"No issues found"," when the ad is ready.",[24,71,72,73,75,76,79,80,83],{},"Click ",[34,74,36],{}," at the top of the page. ",[34,77,78],{},"Launch by hand"," opens with this ad already in it.",[81,82],"br",{},[84,85],"img",{"alt":86,"src":87},"An ad's page with Ad check showing 2 to fix, Share and Launch in the top bar, and the Facebook feed preview","\u002Fimages\u002Flearn\u002Fad-page.webp",[24,89,90,91,94,95,98],{},"Optional: in ",[34,92,93],{},"Set up with AI",", click ",[34,96,97],{},"Suggest setup"," and say what the launch is for. It fills in the budget, audience and destination. You still review every field.",[24,100,101,102,105,106,109,110,113,114,117,118,121],{},"Under ",[34,103,104],{},"Preset",", pick ",[34,107,108],{},"Testing"," for new ads, ",[34,111,112],{},"Scaling"," for proven winners, or ",[34,115,116],{},"Custom"," to set everything yourself. ",[34,119,120],{},"Learn more"," explains each one.",[24,123,101,124,127,128,131],{},[34,125,126],{},"Campaign & Ad set",", choose an existing campaign and ad set, or make new ones and set the budget. Turn on ",[34,129,130],{},"Go live immediately"," to start the ads once Meta approves them. Leave it off and they start paused.",[24,133,101,134,137,138,141],{},[34,135,136],{},"Identity",", pick the ",[34,139,140],{},"Facebook page"," the ad runs under. This one is required.",[24,143,101,144,146,147,150],{},[34,145,60],{},", check each ad's text. Every ad needs its primary text and headline. If one is missing, the row says so and links to the ad's page. ",[34,148,149],{},"Add another ad"," puts more ads in the same launch.",[24,152,101,153,156,157,160,161,164],{},[34,154,155],{},"Destination",", enter the ",[34,158,159],{},"URL"," people go to and pick a ",[34,162,163],{},"Call to Action"," button. Both are required.",[24,166,101,167,170,171,174,175,178],{},[34,168,169],{},"Tracking",", pick your ",[34,172,173],{},"Facebook pixel",". Add ",[34,176,177],{},"URL parameters"," if you track links.",[24,180,181,182,185,186,189,190,193,194,197,198,201],{},"Click the button at the bottom. It reads ",[34,183,184],{},"Create ad"," when the ad starts paused, or ",[34,187,188],{},"Launch ad"," when it goes live (",[34,191,192],{},"Create 3 ads"," or ",[34,195,196],{},"Launch 3 ads"," for several). If a field is missing, the line beside the button reads ",[34,199,200],{},"Still needed:"," and names it.",[12,203,204,205,208,209,212],{},"When it finishes, you land on ",[34,206,207],{},"Campaigns",", on the ",[34,210,211],{},"All campaigns"," tab, where the new campaign shows.",[16,214,216],{"id":215},"launch-several-ads-at-once","Launch several ads at once",[21,218,219,232,242],{},[24,220,221,222,94,224,227,228,231],{},"On ",[34,223,207],{},[34,225,226],{},"Launch ads"," at the top. On the free trial it reads ",[34,229,230],{},"Launch your 2 trial ads",".",[24,233,234,235,237,238,241],{},"Below Pro, this opens ",[34,236,78],{}," on a grid of your ads. Tick the ones you want, click ",[34,239,240],{},"Continue",", then fill in the same sections as above.",[24,243,244,245,247,248,231],{},"From the ",[34,246,60],{}," list, the menu on any ad also has ",[34,249,250],{},"Launch Ad",[16,252,254],{"id":253},"let-copilot-set-up-the-launch-pro","Let Copilot set up the launch (Pro)",[12,256,257,258,260,261,263],{},"On Pro and above, ",[34,259,226],{}," on ",[34,262,207],{}," opens a picker instead of the form.",[53,265,266,279,289,318],{},[24,267,268,269,272,273,193,276,231],{},"The picker shows the ads made in AdPlay.ai that are not running yet. Your 5 newest are already picked, and 5 is the most for one card. Filter by ",[34,270,271],{},"All",", ",[34,274,275],{},"Images",[34,277,278],{},"Videos",[24,280,72,281,284,285,288],{},[34,282,283],{},"Make a launch card",". Copilot adds a card to ",[34,286,287],{},"To do",". Nothing goes live until you approve it.",[24,290,291,292,295,296,272,299,302,303,306,307,310,311,314,315,231],{},"Open the card. It shows each ad as Facebook shows it. Open ",[34,293,294],{},"Change the ad's words"," to edit the ",[34,297,298],{},"Main text",[34,300,301],{},"Headline"," and ",[34,304,305],{},"Description",". Click ",[34,308,309],{},"Edit settings"," to change the daily budget, the ",[34,312,313],{},"Button"," or the ",[34,316,317],{},"Facebook Page",[24,319,320,321,323],{},"Tap the card's button, for example ",[34,322,196],{},". You can undo it for 7 days.",[12,325,326,328,329,332,333,337],{},[34,327,78],{}," offers the same thing: on Pro, a line reads \"Copilot can set this up for you. You approve one card\", with ",[34,330,331],{},"Launch with Copilot",". Read ",[28,334,336],{"href":335},"\u002Flearn\u002Fcopilot","Run your ads with Copilot"," for how cards work.",[16,339,341],{"id":340},"set-it-up-yourself-in-ads-manager","Set it up yourself in Ads Manager",[12,343,344],{},"You can always set the ad up yourself in Meta:",[53,346,347,354,357],{},[24,348,349,350,353],{},"On the ad page, click ",[34,351,352],{},"Download",". You get the ad's pictures.",[24,355,356],{},"Copy the post text and headline from the ad preview on the same page.",[24,358,359],{},"In Meta Ads Manager, create the campaign, ad set and ad, and upload the pictures.",[12,361,362,363,367],{},"This takes longer. Our ",[28,364,366],{"href":365},"\u002Fblog\u002Ffacebook-ad-campaign-setup","campaign setup guide"," covers each Ads Manager screen.",[16,369,371],{"id":370},"after-you-launch","After you launch",[12,373,374,375,379],{},"Meta reviews every ad before it runs. Meta says most reviews finish within 24 hours. Try not to edit an ad while it waits, because an edit can send it back to review. Read ",[28,376,378],{"href":377},"\u002Fblog\u002Ffacebook-ad-in-review","Facebook ad stuck in review"," if it takes longer.",[12,381,382,383,385,386,231],{},"Once the ads run, your numbers show on ",[34,384,207],{}," and in ",[28,387,389],{"href":388},"\u002Flearn\u002Finsights","Insights",[16,391,393],{"id":392},"common-mistakes","Common mistakes",[21,395,396,405,413,424],{},[24,397,398,401,402,404],{},[34,399,400],{},"The wrong Facebook page."," If you manage more than one Page, check ",[34,403,136],{}," every time.",[24,406,407,410,411,231],{},[34,408,409],{},"No pixel for a sales goal."," Without the pixel, Meta cannot count purchases. See ",[28,412,31],{"href":30},[24,414,415,418,419,423],{},[34,416,417],{},"One ad only."," Launch two or three ads from different ideas in one ad set, so Meta can compare them on the same days. The course lesson on ",[28,420,422],{"href":421},"\u002Flearn\u002Fcourse\u002Fcampaign-structure","campaign structure"," explains why.",[24,425,426,429,430,434],{},[34,427,428],{},"A budget too small to learn."," The lesson on ",[28,431,433],{"href":432},"\u002Flearn\u002Fcourse\u002Fbudget-and-learning-phase","budget and the learning phase"," shows how to size it.",[16,436,438],{"id":437},"what-to-do-next","What to do next",[12,440,441,442,445],{},"Your ads are on Meta. Next, see how ",[28,443,444],{"href":335},"Copilot"," watches them every morning and suggests what to change.",{"title":447,"searchDepth":448,"depth":448,"links":449},"",2,[450,451,452,453,454,455,456,457],{"id":18,"depth":448,"text":19},{"id":50,"depth":448,"text":51},{"id":215,"depth":448,"text":216},{"id":253,"depth":448,"text":254},{"id":340,"depth":448,"text":341},{"id":370,"depth":448,"text":371},{"id":392,"depth":448,"text":393},{"id":437,"depth":448,"text":438},"Open Campaigns","Send ads made in AdPlay.ai to your Meta ad account: the Launch button on an ad, Launch ads on Campaigns, or download and set them up in Ads Manager.","md",[462,465,468,471],{"question":463,"answer":464},"Which plan do I need to launch ads from AdPlay.ai?","Launch by hand works on every paid plan and during the free trial. Launching with Copilot needs Pro or above. After the trial ends, nothing new can be sent to your ad account until you pick a plan.",{"question":466,"answer":467},"Do my ads go live the moment I click?","Only if you choose it. In Launch by hand, the Go live immediately switch decides. It is on for the Scaling preset and off for Testing and Custom, so those ads start paused. Meta then reviews each ad before it runs.",{"question":469,"answer":470},"Can I launch ads without AdPlay.ai?","Yes. Click Download on the ad page, copy the post text and headline from the preview, and create the ad yourself in Meta Ads Manager.",{"question":472,"answer":473},"How many ads can Copilot launch on one card?","Up to 5. The Launch ads picker selects your 5 newest ads that are not running yet, and you can change the picks.","launch",{},true,"\u002Flearn\u002Flaunch-your-ads","2026-11-08",[480,481,482,483,421,377],"connect-meta","fix-a-problem","copilot","\u002Flearn\u002Fcourse\u002Flaunch-from-adplay",{"title":5,"description":459},[486,490,493],{"label":487,"url":488,"year":489},"Meta Transparency Center, Introduction to the Advertising Standards","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002F","2026",{"label":491,"url":492,"year":489},"Meta Business Help Center, About Ads In Review","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F204798856225114",{"label":494,"url":495,"year":489},"Meta Business Help Center, Edit Your Ad","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F2169779963333459","learn\u002Flaunch-your-ads","W0cx6pCbfmxfmNNRQe1XjhLh6ZsM1wOtdTX8OPAYMp0",1794226374812]