Targeting and Audiences: Facebook & Instagram Ad Guides
Broad vs detailed targeting, lookalikes, retargeting, custom audiences and exclusions, and when each still earns its keep.
Updated July 2026 · AdPlay.ai Team
Broad vs detailed targeting, lookalikes, retargeting, custom audiences and exclusions, and when each still earns its keep. This hub collects every live AdPlay.ai guide on the topic, so you can work through it end to end instead of piecing answers together.
Guides in this topic
Each guide below stands alone, so start with the one closest to the decision in front of you. Together they cover the topic from first setup to the judgment calls that only show up in a real account.
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