Free Facebook & Instagram Ad Tools (2026)
Free tools for Facebook and Instagram advertisers: check any placement against Meta's 2026 safe zones, build tagged campaign URLs, and work out the SST on Malaysian Meta ad spend.
Updated September 2026 · AdPlay.ai Team
These are free tools for people who run Facebook and Instagram ads, and they work entirely in the browser: nothing is uploaded, nothing is stored, and no account is needed. The ad size checker draws any placement at its exact aspect ratio with Meta's 2026 safe-zone margins on top, so you can see where the interface will cover your creative before you export it. The UTM builder assembles a tagged campaign URL from the five parameters analytics actually reads, with the naming rules that keep a report groupable. The SST and self-billed e-Invoice calculator takes a month of Malaysian Meta ad spend, separates the 8% service tax from the charge, and lists the field values LHDN expects on the self-bill.
What each tool is for
Each one answers a question at a different point in the run. The size checker takes the one right before export: will the headline still be readable once Meta draws a caption and a call-to-action button across the bottom third. Pick a placement, see the frame at its real ratio with the safe-zone bands over it, and drop in your own file to check the crop. The UTM builder takes the one at launch, when the link is about to go out and a mistyped parameter means the traffic lands in a report as direct. It assembles the tagged URL from source, medium, campaign, content and term, and holds you to lowercase, hyphens and a consistent vocabulary so a month of links still groups. The calculator takes the one after the invoice, when the amount that left the card is larger than the spend figure in Ads Manager. It splits a month of ringgit spend into the charge and the 8% service tax, then lays out the self-billed e-Invoice field values that are the same every month.
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