How Long Malaysian Meta Ads Actually Run (2026)

The population is every ad in the AdPlay.ai archive whose advertiser is classified as Malaysian: 921,906 ads, out of 1,277,372 tracked across all markets. Every one comes from Meta's free, public Ad Library. "Running" means the ad was still live the last time we checked that specific ad, and that is the single most important caveat on this page: refresh cadence is uneven, so an ad last checked in April is counted as it stood in April. Every age figure here is therefore a floor. The real numbers are somewhat higher, never lower. What this cannot tell you is what any of it cost. Meta does not publish spend, impressions or reach in the public Ad Library, so there are no CPM, CTR or ROAS figures here and you should be suspicious of any Malaysian source that quotes them without saying where they came from. Industry labels are model-generated, so treat a two-point gap between two industries as noise and a ten-point gap as real. One note if you have read our earlier study of Malaysian ad creative, which reported the same longevity thresholds against a different base. That study measured them as a share of every Malaysian ad tracked at the time; this page measures them as a share of the ads actually running, which is the more useful denominator if you are asking how long a live ad lasts. The archive has also grown substantially since, so the two sets of percentages are answers to different questions rather than a revision. Both denominators are in the CSV.

Advertisers do not keep paying for ads that do not work. That makes run length the closest thing to a performance signal that is publicly verifiable: you cannot see the spend, but you can see that someone chose to keep spending. It is a blunt instrument, and it favours brands with the budget to sustain a campaign, so read it as evidence rather than proof. The distribution is the interesting part. 60.1% of running Malaysian ads have been live at least a month, 42.2% at least 90 days, and the curve falls off a cliff after that: only 2.5% reach a year and 1,355 ads in the entire Malaysian set have passed two. Whatever your creative refresh cycle is, the market's is shorter than you think.

Carousel ads are the most likely to still be running past 90 days, at 52.5%, and dynamic the least, at 30.4%. That is a real gap, but it is far smaller than the gap between industries, which runs from 49.5% down to 39.3%. If you are choosing between shooting a video and making a static, the honest read of this data is that it matters less than what you are selling and who you are selling it to.

Every figure on this page is in a single CSV, published under CC BY 4.0: you are free to use it, including commercially, with attribution to AdPlay.ai. It carries one row per figure with the denominator and the caveat attached to each, because a benchmark without its denominator is not a benchmark. If you are writing about Malaysian advertising and need a number you can actually source, take it from here rather than from the ringgit ranges that circulate unattributed between agency blogs.