Why does an idea say Needs a look?

A check at the end of the research found a problem with it, for example the winning ad sells a different kind of product. Press Details to read what it found, then decide if you still want it.

Can I get more ideas without starting again?

Yes, on a paid plan. Press Research more ideas, or More ideas for a product when you researched several. New ideas join the bottom of the board and your picks stay.

What happens if I leave What to change empty?

You get a fresh picture from the same winning ad, not a copy of your last ad. Type a note, such as a bigger product, to keep the last ad's layout and change only that.

Read the ideas board and pick ideas

You see the ideas board after research, on the Ideas step of the Ad Generator. Use this guide to read each card, pick the right mix, and come back later for more ads from the same research.

What a card shows

Every card is one ad idea. From top to bottom:

The picture is the winning ad the idea is built on. Press See full size (the button on its corner) to see it larger. A card with no winning ad behind it shows "New idea by AI" instead.
The name of the idea, with any labels beside it (see below).
The tag line: a coloured dot with the tag, the theme of the winning ad, and how long it has run ("Running 3 months" means it is still live).
The reason this idea fits your product, in one or two sentences.
Details › opens the full idea.

The four idea tags

The four idea tags on the AdPlay.ai ideas board

What each tag on an Ad Generator idea means, and when it is a good pick.
Tag	What it means	Pick it when
House style	Keeps the look of your own past ads	You want new ads that look like your brand
Winning pattern	Follows a pattern that is already winning	You want a safe first test
Competitor gap	Takes an opening your competitors leave	You want to stand out from similar shops
Fresh angle	A new angle the research found room for	You have tested the safe ideas already

A good first batch mixes tags. One safe idea and one different idea is a real test. Three ideas with the same tag usually teach you less.

Other labels on a card

Set of 2 or Set of 3: the ad shows this product with your other products. See Set ads.
1 ad made (in green): you already made an ad from this idea. Press it to see the ads, their dates and products.
Needs a look: a check found a problem with this idea. Read it in Details.
Seen before: an earlier research for this product showed you a similar idea.
Video ad: this idea makes a video ad, not an image.

Press Details › on a card. On a computer, the window shows the winning ad on the left under Built on this winning ad, with the brand and how long it ran. On the right you see who the idea is for (For), and its Hook, Angle and Visual.

An idea's details: the winning ad it is built on, its For line, a Needs a look note, and its Hook, Angle and Visual

Press View the original ad to open the full ad from the Ad Library. You can save it there.
Press Add to selection to tick the idea. It then reads Added (tap to remove). Press it again to remove it.

Above the board, Research findings holds what the research learned about your market. It starts closed. Open it when you want the full picture.

Pick and tidy

Tick the ideas you want. The bar at the bottom shows how many you picked and the price.
Press the X on a card picture to hide an idea you will not use. To bring it back, press Show 1 hidden, then Unhide on the card.
Press Select all only if you want an ad from every idea.

Tabs when you research several products

If you researched more than one product, you see one tab per product above the board. Each tab shows the product picture, its number of ideas, and how many you picked. Your picks stay when you switch tabs, so you can pick from several products and press Generate once.

The ideas board with tabs for Gula Melaka Granola and Oat Kopi 3-in-1, idea cards and 1 idea selected

Get more ideas

At the bottom of the board:

With one product, press Research more ideas.
With several, each tab ends with More ideas for and the product name.

The price shows under the button ("About 150 credits"). New ideas join the bottom of the board, and your picks stay. On the free trial this button is locked and says "On paid plans".

Make an idea again

An idea you made stays on the board with a green "1 ad made" label. To make another ad from it:

Tick the idea again. The bar shows "(1 made before)".
Press Generate. A window opens with your last ad and the date it was made.
Under What to change, type one change, for example "make the product bigger" or "use a blue background".
Press Generate 1 ad.

With a note, the new ad keeps your last ad's layout and changes only what you typed. Leave it empty to get a fresh picture from the same winning ad.

When you want a different market

Research settings lock once the ideas are ready. To try another market or language, press Start a new generation › at the bottom. Your current board stays in the Ad Generator list.

What to do next

If a card says Set of 2, read Set ads before you generate. To choose angles with more care, see Choose three angles.