Connect your Meta ad account

Connect Meta once, before you launch your first ad. It lets AdPlay.ai send ads to Facebook and Instagram, show your numbers on Campaigns and Insights, and let Copilot suggest changes. If you connected during sign-up, at the Connect your Meta ads step, you are already done.

Before you start

• You need a Meta ad account. If you do not have one yet, set it up in Meta first. The course lesson on Business Manager walks you through it.
• You need the Owner, Admin or Ad Manager role on your AdPlay.ai team.
• Use a Facebook login that can see the ad account in Meta.
• You need a Facebook page. Meta runs every ad from one. No page yet? Create one on Facebook first.

Connect your ad account

1. Open the account menu at the bottom of the sidebar and click Settings. Go to the Integrations tab. You see a row called Meta Ads (Facebook & Instagram).
2. Click Connect Meta. You can also start from Campaigns in the sidebar: before an account is connected, the page shows Meta with a Connect button.
   
3. Meta's own window opens. Sign in to Facebook and allow AdPlay.ai to see and manage your ads, your business accounts and your Facebook Pages. You sign in on Meta's window, so AdPlay.ai never sees your Facebook password. When Meta asks which pages AdPlay.ai can use, tick your page. If you tick none, AdPlay.ai shows Add a Facebook page first: tick your page and click Connect again.
4. AdPlay.ai shows Pick your ad account. Each account shows its status (for example Active, Disabled or Unpaid balance) and its currency. Pick an active account and click Connect.
5. Next you see What do you want from your ads? Under Goal, pick one:
   • Purchases: sales in your shop.
   • Leads: sign-ups and forms.
   • Link clicks: visits to your page.
6. Fill in Target per sale (it says lead or click for the other goals). This is what you are happy to pay in ads for one result. The app's tip: most shops start at a third of the price. A RM 90 skincare set would start at about RM 30.
7. If your team has no industry yet, pick one under Your industry. Click Done.

You see "Connected. Copilot is reading your account now. Your first numbers arrive in a few minutes." Back in Integrations, the Meta row now shows your ad account and a green Connected tag.

Facebook Page and pixel

You do not pick a Facebook Page or a pixel when you connect. You pick them for each launch:

• In Launch by hand, the Identity section asks for the Facebook page the ad runs under. The Tracking section asks for the Facebook Pixel.
• On a Copilot launch card, Edit settings shows the Facebook Page.

If your goal is Purchases, your website needs the Meta pixel so Meta can count sales. Meta explains how to install it in Events Manager. Our pixel setup guide and the course lesson on the pixel and Conversions API go step by step.

What AdPlay.ai can and cannot do

It reads your campaigns, ads, spend and results, to show you how they do. Your ads are never shown to anyone else.

It changes your account only when you ask:

• when you launch ads from AdPlay.ai, or
• when you tap the button on a Copilot card (Pro and above), or
• when you turn on the Meta spending limit in Copilot settings.

The Campaigns page says it plainly: "AdPlay only changes what you approve."

It does not pay for your ads. Meta charges your ad spend to the payment method on your ad account. AdPlay.ai credits pay only for AI work, such as making ads.

Change the goal later

Open Campaigns and click Change goal under the numbers at the top.

• On Pro and above, it opens Copilot settings at Goal and money. The Settings button at the top of the page opens the same place.
• On the free trial and Starter, it opens Goal and target.

Reconnect or disconnect

In Settings > Integrations, the Meta row has two buttons:

• Reconnect: signs in to Meta again for the same ad account. Use it when Meta signs AdPlay.ai out or the numbers stop updating. Your goal and target stay as they are.
• Disconnect: unlinks the ad account from your team. AdPlay.ai asks you to confirm first. You can reconnect at any time.

Common mistakes

• Picking a disabled account. An account marked Disabled or Unpaid balance cannot run ads. Fix it in Meta first.
• A target from a guess. Start from your price and margin, not a number from a forum. You can change it later.
• No pixel on a Purchases goal. Without it, Meta cannot count sales, so Insights and Copilot have no sales to judge your ads by.

What to do next

Your account is connected. Now launch your ads to Facebook and Instagram.