What is the difference between the Ad Generator and AdGPT?

Both research and make ads. The Ad Generator is a guided flow: pick a product, it researches your market, you pick ideas from a board and confirm any offer or proof before it makes a batch of ads. AdGPT is a chat for questions, competitor research and one ad at a time, steered in your own words.

Can AdGPT change my Meta campaigns?

No. AdGPT is for creative work. When you ask it about your own campaigns, it hands the question to Copilot. The answer shows under Copilot's name with an Open in Copilot button.

Which tool should a beginner use first?

The Ad Generator. It finds winning ads in your market for you, so you do not need a reference ad or any design skills to get your first image ads.

Is Ask AI the same as AdGPT?

No. Ask AI sits beside one ad on its ad page and only changes that ad. AdGPT is a separate chat that works across ads, research and competitor brands.

Which AdPlay.ai tool do I use?

AdPlay.ai has several AI tools that sound alike. Use this page when you know the job you want done but not which button to press.

The short rule

"I want ads for this product." Use the Ad Generator.
"I have a question, or one specific ask." Use AdGPT.
"My ads are running. What now?" Use Campaigns, where Copilot works.

One more: to change an ad you already have, open it and use Ask AI.

Which tool for which job

Which AdPlay.ai tool to use for each ad job

Common jobs when making and running Meta ads, the AdPlay.ai tool for each, why, and when another tool fits better.
Your job	Use	Why	Use something else when
New ads for a product, the first time	Ad Generator	It studies winning ads in your market first, then shows an ideas board. You pick ideas and confirm any offer or proof before it makes the ads.	You already found one ad to copy: use Create similar image ad.
Several angles for one product	Ad Generator	One research gives many ideas, each tied to a real ad.	You want one quick ad from a chat: use AdGPT.
A bundle or a "buy both" offer	Ad Generator (an idea marked Set of 2 or Set of 3)	Research suggests a set when winning ads in your market show products together. You tick the partner products and type the set offer.	You want separate ads for each product: tick several products at Research. Each gets its own tab.
Copy one competitor ad you found	Ad Library, then Create similar image ad	It keeps the layout of that ad and makes it for your product. Add a note under What should change?	You have no reference yet: the Ad Generator finds them for you.
Ask what competitors are running for 11.11	AdGPT	It searches the Ad Library and the web, compares brands and shows ad cards in the chat.	The question is about your own campaigns: use Ask Copilot.
Steer one ad in your own words, or get a 4:5, 1:1 and 9:16 set	AdGPT	You ask, it answers or makes, and you ask again.	You want a batch of ads with a review step: use the Ad Generator.
Fix the headline, post text or look of one ad	Ask AI on the ad page	It works on that ad only. Each change is a try you keep or discard.	You want a new ad: use the Ad Generator or AdGPT.
The same ad with one thing changed (hook, offer, language, market)	Create variant	It makes a new ad with the same layout, for an A/B test or a Malay version.	You want to change the ad itself: use Ask AI.
Exact layout, fonts, moving things by hand	The editor (Open in editor)	Full control, plus the AI Tools tab: Edit with AI, Expand, Inpaint, Magic Erase, Magic Cutout, Upscale.	You want a good ad fast with no design work: use the Ad Generator.
Watch competitors over time	Brand Tracker	Follow brands and see all their ads in one place.	You only want to keep single ads: use Saved Ads.
Keep ads to reuse later	Saved Ads	Your swipe file, in folders. Use saved ads as references in AdGPT or Create similar.
Put your ads on Facebook and Instagram	Launch on the ad page, or Campaigns	Your ads go to your connected Meta ad account.
Each day: what to pause, which budget to raise	Campaigns (Copilot, on Pro)	Copilot checks your account every morning and suggests cards. Nothing changes until you tap the card's button, and you can undo for 7 days.	You want creative ideas: use AdGPT.
Which ads and ideas bring the cheapest results	Insights	Results by ad and by idea, then Make more like this (Pro).
A video ad	Video ad in the Ad Generator, after 3 image ads	Experimental. Start with image ads.	You already filmed footage: on Ads, tap New Ad, then Or start from your own clips.

The three "Ask" boxes

Ask AI is on each ad page. It only changes the ad you have open.
Message AdGPT is the chat box on the AdGPT page. It works across your ads, products, competitor brands and the web.
Ask Copilot is on Campaigns and Insights. It answers questions about your own connected ad account.

An ad page with the Ask AI chat and its suggestions on the left and the Facebook feed preview on the right

If you ask AdGPT about your own campaigns, it passes the question to Copilot. Tap Open in Copilot to carry on there.

What each tool needs

Some tools need a paid plan or Pro. In short:

On the free trial: the Ad Library, AdGPT chat, one research on one product, 2 image ads (from any of the tools that make ads), and wording changes with Ask AI.
Any paid plan: more ads, picture changes on the ad page, the editor's AI tools, picture edits in AdGPT, video ads and chat with Copilot.
Pro and above: Copilot's daily cards and settings, Launch ads through Copilot, and Make more like this.

Credits and plans has the details and the credit prices.

Common mistakes

Using Create variant to fix a typo. Create variant makes a new ad. Fix the ad itself with Ask AI.
Starting with video. Make image ads first. Video opens after you make 3 image ads in the Ad Generator.

What to do next

New to AdPlay.ai? Set up your brand and products first, because every tool reads them. Then make your first ads with the Ad Generator: Make your first image ads. New to Meta ads as well? The free course starts with what Meta ads can do for a small shop.