CEO · AdPlay.ai
Xanny Lee
Xanny Lee is the CEO of AdPlay.ai, where she leads the mission to give Malaysian marketers the same ad intelligence and creative firepower as the world’s biggest brands. She writes about the Malaysian ad market, seasonal demand (Raya, CNY, 11.11) and creative strategy.
Connect on LinkedInArticles by Xanny Lee
Why UGC Ads Look Fake (and How to Fix It) FAB Framework for Facebook Ads (2026) Honest Urgency and Scarcity in Ad Copy Ad Copy Power Words: The Trigger Bank (2026) UGC vs Studio Facebook Ads: Which Wins Year-End & Christmas Ads in Malaysia Seasonal vs Evergreen Facebook Ads (2026) How to Find UGC Creators for Facebook Ads Reverse-Engineer a Winning Facebook Ad Modular Ad Creative: Build Once, Test Many Increase Average Order Value with Meta Ads Why Most AI-Generated Ads Fail (2026) How to Make UGC Ads That Convert (2026) Find Winning Products in Meta Ad Library AI Facebook Ad Image Prompts That Convert AI Facebook Ad Copy Prompts (2026) Back to School Ads in Malaysia Black Friday Ads for Malaysian Brands (2026) Florist Facebook Ads in Malaysia (2026) Facebook Video Ad Script Template (2026) Facebook Ad Audience Research: A 2026 Method Advertising to Children Rules (Malaysia) How to Increase ROAS on Facebook Ads (2026) Facebook Ad Angles: How to Find New Ones (2026) When to Refresh Facebook Ad Creative (2026) Social Proof Ads That Convert (2026) Free Offer and Guarantee Ad Rules (Malaysia) How Much to Spend on Facebook Ads (2026) Influencer Ad Disclosure Rules (Malaysia) PAS Framework for Facebook Ads (2026) Before-and-After Ads That Pass Meta Review 2026 Deepavali Facebook & Instagram Ad Playbook Facebook Abandoned Cart Retargeting Ads 2026 Facebook Ad Funnel: TOFU MOFU BOFU (2026) Broad vs Detailed Targeting on Meta (2026) Creative Is the New Targeting (2026) 11.11 Ad Ideas for Malaysian Brands (2026) Meta Ad Library: Find Winning Ads (2026) 9.9, 10.10 & 12.12 Sale Ads (Malaysia) AIDA Framework for Facebook Ads (2026) Private College Facebook Ads in Malaysia Fashion Brand Facebook Ads in Malaysia Using the Jalur Gemilang in Your Ads Makeup & Cosmetics Facebook Ads (Malaysia) Malaysia Festive Ads: When to Launch (2028) Confinement Centre Ads in Malaysia (2026) Meta Ad Library Malaysia: Rival Ads (2026) Wedding Vendor Facebook Ads Malaysia (2026) Instagram Shopping Ads in Malaysia (2026) Cash-on-Delivery (COD) Offer Ads in Malaysia Facebook Ads for Small Business Malaysia 2026 Home Services Facebook Ads in Malaysia Lead Form vs WhatsApp Ads: Which for Malaysia? Hijab & Muslimah Fashion Ads in Malaysia Click-to-WhatsApp Ads in Malaysia (2026) Jewellery Facebook Ads in Malaysia Baby and Kids Facebook Ads in Malaysia Haircare Facebook Ads in Malaysia Supplement Facebook Ads in Malaysia Bakery & Dessert Facebook Ads in Malaysia Malaysian Marketing Calendar 2026: Key Dates Malaysia 11.11 & Mega-Sale Ad Playbook (2026) Restricted Ad Categories in Malaysia Are Facebook Giveaways Legal in Malaysia? Gym & Fitness Studio Facebook Ads (Malaysia) What Malaysian Online Sellers Must Disclose Tuition Centre Facebook Ads in Malaysia Ad Claim Substantiation Rules (Malaysia) Superlative Ad Claims Rules (Malaysia) How to Choose a Facebook Ads Agency (Malaysia) Run Agency-Grade Facebook Ads Yourself (Malaysia) Discount and Price Claim Rules (Malaysia) Best Facebook Ads Agencies in Malaysia (2026): Ranked by What They Publish Facebook Ads Agency Fees in Malaysia Restaurant & Cafe Facebook Ads in Malaysia Skincare & Beauty Facebook Ads in Malaysia Dental Clinic Facebook Ads in Malaysia (Compliant) Merdeka & Malaysia Day Ad Playbook Halal Claims in Facebook Ad Creative (Malaysia) Introducing AdPlay.ai: Stop Guessing Which Ads Work Facebook Ads Cost in Malaysia (2026) 9.9 Sale fashion ads 9.9 Sale electronics ads 9.9 Sale skincare ads 9.9 Sale muslimah fashion ads Merdeka automotive ads Merdeka fashion ads Merdeka travel and tourism ads 10.10 Sale home and living ads 10.10 Sale supplements ads 10.10 Sale hair care ads 10.10 Sale baby care ads 10.10 Sale food and beverage ads 11.11 Singles’ Day makeup and cosmetics ads 11.11 Singles’ Day electronics ads 11.11 Singles’ Day pet care ads 11.11 Singles’ Day travel and tourism ads Deepavali jewellery and watches ads Deepavali fashion ads Deepavali food and beverage ads Deepavali home and living ads
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